Feeds

Sydney NFC newbie gets tapped by investors

Tapit gets VC interest in record time

  • alert
  • submit to reddit

Build a business case: developing custom apps

Sydney based NFC start-up Tapit Media has secured its first round of seed funding from VC group Sydney Angels.

While the terms of Tapit’s seed investment were not disclosed, the Sydney Angels Sidecar Fund generally invests between $AU100,000 – $AU500,000 in its portfolio companies.

The mobile start-up was founded in March and enables content sharing by tapping an NFC-enabled phone anywhere the Tapit logo can be found. The company raised the seed funding round in record time, just 22 days from the pitch until the round was subscribed for.

The Tapit premise aims to leverage NFC for use in marketing campaigns by working with agencies, brands, handset manufacturers and carriers. Its applications include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building.

Tapit CEO Jamie Conyngham, said “the speed in which this round was closed is an endorsement of the Tapit team and the business models we have created around our unique NFC enabled technology. Everyone we meet loves the idea of Tapit, it’s addictive.”

Frost & Sullivan forecasts that there will be around 868 million NFC enabled devices by 2015. ®

Boost IT visibility and business value

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.