Feeds

Sydney NFC newbie gets tapped by investors

Tapit gets VC interest in record time

  • alert
  • submit to reddit

Seven Steps to Software Security

Sydney based NFC start-up Tapit Media has secured its first round of seed funding from VC group Sydney Angels.

While the terms of Tapit’s seed investment were not disclosed, the Sydney Angels Sidecar Fund generally invests between $AU100,000 – $AU500,000 in its portfolio companies.

The mobile start-up was founded in March and enables content sharing by tapping an NFC-enabled phone anywhere the Tapit logo can be found. The company raised the seed funding round in record time, just 22 days from the pitch until the round was subscribed for.

The Tapit premise aims to leverage NFC for use in marketing campaigns by working with agencies, brands, handset manufacturers and carriers. Its applications include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building.

Tapit CEO Jamie Conyngham, said “the speed in which this round was closed is an endorsement of the Tapit team and the business models we have created around our unique NFC enabled technology. Everyone we meet loves the idea of Tapit, it’s addictive.”

Frost & Sullivan forecasts that there will be around 868 million NFC enabled devices by 2015. ®

Boost IT visibility and business value

More from The Register

next story
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.