Feeds

Sky makes iPad trolley for square-eyed shoppers

Supermarkets set for CHAOS

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

No, despite Sky's effulgent press release, you are not going to be able to watch Sky while you wheel a trolley round Sainsbury's - thank the beardy bloke up there - for some time, if ever.

Sky today pitched the notion - a supermarket trolley with a bolted on iPad 2 running the satellite broadcaster's Sky Go app - as a means by which Brtain's ever more widely waisted shoppers can vicariously keep up with the athletic activities of others while stuffing their trollies with their favourite E-number enhanced pre-fab grub.

Sky's Sainsbury's iPad shopping trolley

Don't expect to see this on a shopping trolley near you
(It'll be nicked in an instant, for starters...)

There's apparently a solar panel on there too, you average supermarket striplights pumping out enough energy to keep the tablet and its Wi-Fi connection juiced up, it's implied.

Closer examination of the pics shows a almost-but-not-quite craftily hidden cable carry power up from the wheels.

We have to say, navigating around major supermarkets is hard enough, given all the folk bimbling around trying to decide what brand of baked bean to buy, without given the the fools a screen to distract them from the task at hand.

Sky's Sainsbury's iPad shopping trolley

Wire, aye

Fortunately, there are only a very small number of prototypes, though that wasn't made clear by Sky's puff for Sky Go masquerading as a technology development [surely, "Sky's important retail technology breakthrough - Ed].

Even Sainsbury's spokesman was decidedly non-committal: "We’re looking at these new trolleys," was pretty much all the grocer's trolley buyer, Brett Hart, said. ®

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?