Feeds

RAM prices set to 'free fall'

Tablet love is cutting suppliers' throats

Top three mobile application threats

Not content with merely rolling downhill, the price of RAM is set to drop off a cliff as the PC market slows, according to IHS iSuppli.

The average selling price for DDR3 with 2 gigabit density, which is the bellwether DRAM product, is projected to drop to $1.60 in the third quarter, down 24 per cent from $2.10 in the second quarter.

"A dramatic oversupply and free-falling prices are in store during the third quarter for the DRAM space, resulting in a turbulent second half for besieged DRAM suppliers," the analysis house said.

The fourth quarter could see pricing continue its tumultuous tumble another 22 per cent to $1.25 – "dangerously close to cash costs for many manufacturers".

Just a year ago, the price of typical memory for laptops and PCs was $4.70, but recessional woes and tablet-love have combined to cut the throat of PC demand. What little demand there is exists more in the lower end of the market, where big RAM is not a priority.

"A weakening DRAM market will encourage manufacturers to optimise their product mix, moving toward increased production of a higher-margin memory such as NAND flash," said IHS.

Tablets and smartphones often use NAND flash memory, and laptop-manufacturers have also featured it in ultra-thin notebooks or netbooks pitched as alternatives to tablets. ®

Seven Steps to Software Security

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.