Feeds

RAM prices set to 'free fall'

Tablet love is cutting suppliers' throats

The Power of One Brief: Top reasons to choose HP BladeSystem

Not content with merely rolling downhill, the price of RAM is set to drop off a cliff as the PC market slows, according to IHS iSuppli.

The average selling price for DDR3 with 2 gigabit density, which is the bellwether DRAM product, is projected to drop to $1.60 in the third quarter, down 24 per cent from $2.10 in the second quarter.

"A dramatic oversupply and free-falling prices are in store during the third quarter for the DRAM space, resulting in a turbulent second half for besieged DRAM suppliers," the analysis house said.

The fourth quarter could see pricing continue its tumultuous tumble another 22 per cent to $1.25 – "dangerously close to cash costs for many manufacturers".

Just a year ago, the price of typical memory for laptops and PCs was $4.70, but recessional woes and tablet-love have combined to cut the throat of PC demand. What little demand there is exists more in the lower end of the market, where big RAM is not a priority.

"A weakening DRAM market will encourage manufacturers to optimise their product mix, moving toward increased production of a higher-margin memory such as NAND flash," said IHS.

Tablets and smartphones often use NAND flash memory, and laptop-manufacturers have also featured it in ultra-thin notebooks or netbooks pitched as alternatives to tablets. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.