Feeds

Tablet wars set for Apple vs Amazon head-to-head

Content is king. Especially if it subsidises hardware

Build a business case: developing custom apps

If Amazon makes enough tablets and prices them right, the company will sell lots of the gadgets, according to Forrester Research's Sarah Rotman Epps.

"If [Amazon's tablet] is launched at the right price with enough supply, we see Amazon's tablet easily selling 3m to 5m units in Q4 alone," she said.

If… If…

Apple sold 7.3m iPads in Q4 2010, and is likely to sell a whole lot more in Q4 2011.

But Rotman Epps has a point. Amazon could be a very strong threat to the iPad's lead in a way that no over tablet has yet shown itself to be.

Amazon, like Apple and unlike most tablet makers, sells content. [Samsung does so too, but it relies entirely on third-parties.]

Unlike even Apple, Amazon reasons it can sell more hardware if it sells the gadgets cheaply, funded by the profits it makes selling e-books and such.

Hence the £111 Wi-Fi only Kindle - and the even cheaper-but-advertising-funded one it sells in the States. Sceptics sometimes suggest all these Kindles are being used by freetards who've Torrented e-book compendia, but Amazon says it is selling more e-books than paperbacks in the States, and more of the digital volumes than hardbacks here in the UK.

Of course, if Amazon decides it can price its tablets to match or beat Apple's only slightly, Rotman Epps may be disappointed. But only numerically. Whatever the price of its tablets, Amazon's Kindle brand is strong, and the company will, like Apple, spend much more on advertising than other tablet sellers. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.