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Quickflix poaches Telstra’s IPTV content architect

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Australian IPTV aspirant Quickflix has poached another pivotal Telstra content executive to bolster its leadership team.

Andrew Lambert, Telstra Media’s GM, business development and content acquisition, left the carrier on Friday to take the newly created role of executive VP at Quickflix.

A Quickflix company spokesperson confirmed Lambert’s executive appointment to The Reg but would not comment further in his role.

Lambert’s appointment marks the third high profile ex-Telstra executive to join the company’s ranks in the last two months. In July, former director of Telstra Media, Chris Taylor was announced as the new CEO of Quickflix while industry stalwart Justin Milne, the former head of Telstra Big Pond and Telstra Media, also joined the company as deputy chairman.

The executive hires followed Quickflix's acquisition of Telstra's BigPond Movies DVD rental business.

The acquisition, finalised in July, will see Telstra's DVD catalogue of around 44,000 join the Quickflix library of 50,000 movies, TV series, documentary and sporting titles across 400 genres.

While Telstra dumped its old-school model to ramp up its on demand T-Box IPTV service, it may soon be competing with Quickflix on the IPTV platform, as the company prepares for an aggressive leap into digital delivery this year, in the style of Netflix.

Lambert, who was the chief architect behind Telstra’s most significant content acquisition deals, will be the lynchpin in Quickflix’s transformation.

Lambert has been with Telstra since 2003, starting as supervising counsel at BigPond and moving into the key role of GM, content acquisition and strategic partnerships at Telstra Media where he worked on most of the key content licensing deals and other key commercial deals behind the in BigPond Movies and T-Box services. Prior to joining Telstra he worked as an M&A lawyer in Australia and the US advising companies in the media and communications industries.

Quickflix claims over 80,000 active subscribers, 200,000 online members and has been aggressively growing its social media community presence. ®

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