Feeds

Facebook Deals dumped

Back to Groupon for tightwad suckers

Intelligent flash storage arrays

After its four-month test, Facebook has decided that whatever form its entry into the “local deals” market takes, it won’t look like Facebook Deals, which will be shuttered in the coming weeks.

Deals sites, in which businesses tip money into the pockets of middlemen so they can offer notional discounts for Brazilian waxes, are the engine-room of the current dotcom bubble. Facebook’s market test took place in Atlanta, Austin, Dallas, San Diego and San Francisco.

Facebook Deals was touted as a competitor to Groupon and LivingSocial, and as well as flogging offers secured by its own sales team, it added an extra layer of middleman into the deals business by on-selling offers set up by companies like ReachLocal, Gilt City and Zozi.

Putting a brave face on the flop, Facebook told Reuters it will “continue to evaluate how to best serve local businesses”. It is sticking with Facebook Ads, Pages and Sponsored Stories, as well as its Check-in Deals product.

August has been volte-face month for Facebook, which a few days ago also gave up on its Places product, a move that apparently caught its sales teams by surprise, since in Australia, the decision came shortly after major shopping centre operator Westfield said it would try marketing through Places. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.