Feeds

IDLENESS sees Brits haemorrhage cash to mobe firms

Refuse to switch, wander into shops like mooncalves

The Power of One Infographic

Almost 20 million Brits are losing money by sticking with their existing mobile phone operators because it's convenient, according to a survey by Which? Mobile.

Which? found that 44 per cent of participants had never changed provider and 31 per cent hadn't done so in the last two years, often because they thought it would be a load of hassle.

However, the consumer group said 90 per cent of those who had bothered to switch in the last two years said they thought the process was fairly – or even very – easy. And almost half claimed that they spent less on their phone after the switch.

"If you have been with the same mobile provider for years, the chances are you could find a better deal elsewhere. With so many tariffs out there it pays to shop around, either through a comparison site or by checking out what different networks have to offer," said Which's Tom McLennan.

When people do make the effort to change their provider, it is most often for a more competitive tariff, Which? said, with 26 per cent switching for that reason, 16 per cent for a better handset and 14 per cent for better coverage and reception.

Which? also found it surprising that people still go into shops to pick out new phones, rather than checking out comparison sites online. Phone features get the casting vote for pay monthly customers choosing a new handset, while PAYG users care most about the price of the phone.

Which? surveyed 8,001 participants through an online panel in February and March. Figures are based on a British population of over 16-year-olds at 49.2 million, 92 per cent of whom own mobiles, according to a Mintel study. ®

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.