Feeds

IDLENESS sees Brits haemorrhage cash to mobe firms

Refuse to switch, wander into shops like mooncalves

Seven Steps to Software Security

Almost 20 million Brits are losing money by sticking with their existing mobile phone operators because it's convenient, according to a survey by Which? Mobile.

Which? found that 44 per cent of participants had never changed provider and 31 per cent hadn't done so in the last two years, often because they thought it would be a load of hassle.

However, the consumer group said 90 per cent of those who had bothered to switch in the last two years said they thought the process was fairly – or even very – easy. And almost half claimed that they spent less on their phone after the switch.

"If you have been with the same mobile provider for years, the chances are you could find a better deal elsewhere. With so many tariffs out there it pays to shop around, either through a comparison site or by checking out what different networks have to offer," said Which's Tom McLennan.

When people do make the effort to change their provider, it is most often for a more competitive tariff, Which? said, with 26 per cent switching for that reason, 16 per cent for a better handset and 14 per cent for better coverage and reception.

Which? also found it surprising that people still go into shops to pick out new phones, rather than checking out comparison sites online. Phone features get the casting vote for pay monthly customers choosing a new handset, while PAYG users care most about the price of the phone.

Which? surveyed 8,001 participants through an online panel in February and March. Figures are based on a British population of over 16-year-olds at 49.2 million, 92 per cent of whom own mobiles, according to a Mintel study. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.