Feeds

Samsung's iOS rival gets multitasking and HTML5

Things can only get Bada

Top 5 reasons to deploy VMware with Tegile

Samsung has launched the next version of its own mobile platform Bada, bringing multitasking, HTML5 and a new advertising engine to Bada developers.

Bada developers can now download the SDK and start getting used to the new, scalable UI elements, push notifications, and the aforementioned multitasking and in-app adverts, but they'll have to wait for handsets before they'll be able to sell any of their enhanced v2 apps.

Samsung's Bada has been a simmering success for the company – Canalys reckons Samsung has shipped 4.5 million Bada handsets since launch, while Samsung claims to have seen more than 100 million downloads of the 40,000 applications in its application store (though Samsung's store also contains apps for its Android handsets).

Bada is an entirely closed platform, aping the Apple infrastructure in that the manufacturer retains complete control over the platform and application distribution. Purists may object, but Bada offers the same advantages as iOS in an integrated and simple experience for end users, and while the handsets might be less slick than their Cupertino equivalents they're also a good deal cheaper.

Next step in emulating the success of iOS is to get in-application advertising organised. Very few Bada applications use embedded advertising at the moment, so Bada 2 comes with a standard API for doing just that. But Samsung isn't going to start selling advertising space, instead it will provide a conduit to InMobi and other mobile advertising providers so developers do deals with the usual providers but use a standard API to implement them.

That means Samsung won't take much (if any) revenue from advertising, but it is probably treading carefully given Apple's failure to change the world with iAd.

The new layouts are a response to the fragmentation of the platform (despite Samsung being the only company making Bada handsets). Developers now have to support three different resolutions (running up to 480x800 and down to a quarter of that) so get some new tools to create resolution-independent applications.

There's also support for NFC and Push Notifications, which can now trigger applications to be run. Bada is also embracing the Wholesale Application Community (WAC) standards in supporting HTML5 and JavaScript for local applications – which is good news for the WAC as no one else seems interested in it.

Given the furore surrounding Android at the moment – and Google's decision to get into the hardware game with Motorola – Samsung must be quite happy to have another platform lurking in the wings ready to take up the baton should it fall. And even if it doesn't, the Bada platform will continue to achieve surprising sales among those who don't know an Android from a Replicant and just want a cheap smartphone. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Google opens Inbox – email for people too stupid to use email
Print this article out and give it to someone techy if you get stuck
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.