Feeds

BlackBerry Curve 9360 hits UK

All fingers and thumbs

Gartner critical capabilities for enterprise endpoint backup

Hands on RIM has launched the BlackBerry Curve 9360 in the UK, featuring BlackBerry 7 OS and BBM6, the company’s fuel in the crowd jewel-in-the-crown messenger service.

RIM BlackBerry Curve 9360

Curve handsets are RIM’s most popular smartphone both globally and in the UK, and the company has high hopes that this revamp will sustain its appeal. Indeed, at the UK press briefing this morning it was evident that the BB’s adoption in the yoof market is a driving force.

“Curve users are key to our success,” said Rob Orr, VP, EMEA Product Manager, stressing that the Curve was designed to address, “users’ desire to have a fashion accessory”, adding that this smartphone had “beauty, approachability and style at its heart”. Most of us would hope there was a decent CPU in there somewhere too.

With dual core BlackBerrys still on the wish list, the mid-range Curve features an 800MHz processor, 512MB RAM, micro SD card storage support up to 32GB and a 5Mp camera. The 2.44in 480 x 360 screen has a 246ppi resolution. In use it’s bright and sharp but just about everyone in the room ended up tapping this non-touchscreen when using the handset.

RIM BlackBerry Curve 9360

The backplate houses the NFC assembly

Web browsing wasn’t exactly speedy, but it wasn’t a crawl either. The movie trailers on-board looked impressive too, but there’s no escaping that it is a small display and if you’re keen to record video, there are no HD niceties here, just VGA capture.

In the hand, the feel of the 109 x 60 x 11mm Curve 9360 gives no cause for concern and its certainly no heavyweight. The optical trackpad gets you round RIM’s latest OS very swiftly, with only minor moves to adjacent icons proving to be the sticking point. There’s bound to be a knack to it, but slight trackpad movements still seem to either do too much or not enough.

RIM BlackBerry Curve 9360

Talk time is 5hrs with a maximum of 14 days on standby and along with Wi-Fi and GPS, NFC functionality is on-board too, affixed to the inside of the back plate. Certainly the Curve has appeal and those already sold on the BlackBerry modus operandi should be satisfied with this refresh, while those new to the platform will be tapping those screen icons until they learn old new habits.

Available in September, the BlackBerry Curve 9360 pricing details have not been announced. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.