Feeds

Hotboxer Xiotech drops the 'tech', goes all-caps

No need to SHOUT

Internet Security Threat Report 2014

Xiotech is dropping the "tech" to become just XIO and it has souped up its Hybrid ISE box.

XIO as a term has form; check Wikipedia: "XIO is a packet-based, high-performance computer bus employed by the SGI Origin 2000, Octane, Altix, Fuel and Tezro machines. The XIO forms a bus between high-performance system devices and the memory controller."

XIO as an acronym stands for Execute Input/Output, which seems more appropriate.

There is also a Xio product, "a powerful 10 voice synth in a compact body."

There is even an apparently abandoned US XIO trademark.

Xiotech makes the ISE, Integrated Storage Element, a sealed box of disk drives with a five-year warranty and high performance. There is a Hybrid ISE version which combines SSDs and disk drives and has even better performance, 60,000 IOPS at its launch in June this year.

Apparently it can now do 200,000 IOPS after a firmware update – some upgrade – and is going to be renamed Hyper ISE as it is a hot, hot box.

Xiotech gained the services of Tony Asaro as a strategic marketing consultant recently, and the rebranding could be due to his influence. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.