Feeds

Hotboxer Xiotech drops the 'tech', goes all-caps

No need to SHOUT

High performance access to file storage

Xiotech is dropping the "tech" to become just XIO and it has souped up its Hybrid ISE box.

XIO as a term has form; check Wikipedia: "XIO is a packet-based, high-performance computer bus employed by the SGI Origin 2000, Octane, Altix, Fuel and Tezro machines. The XIO forms a bus between high-performance system devices and the memory controller."

XIO as an acronym stands for Execute Input/Output, which seems more appropriate.

There is also a Xio product, "a powerful 10 voice synth in a compact body."

There is even an apparently abandoned US XIO trademark.

Xiotech makes the ISE, Integrated Storage Element, a sealed box of disk drives with a five-year warranty and high performance. There is a Hybrid ISE version which combines SSDs and disk drives and has even better performance, 60,000 IOPS at its launch in June this year.

Apparently it can now do 200,000 IOPS after a firmware update – some upgrade – and is going to be renamed Hyper ISE as it is a hot, hot box.

Xiotech gained the services of Tony Asaro as a strategic marketing consultant recently, and the rebranding could be due to his influence. ®

High performance access to file storage

More from The Register

next story
Seagate brings out 6TB HDD, did not need NO STEENKIN' SHINGLES
Or helium filling either, according to reports
European Court of Justice rips up Data Retention Directive
Rules 'interfering' measure to be 'invalid'
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.