Feeds

Bundled music newbie Boinc aims for year-end launch

Remains to be seen if Beyond Oblivion actually is

Remote control for virtualized desktops

The disaster that was Nokia's Comes With Music hasn't deterred entrepreneurs from having another go at bundling music access with hardware. Beyond Oblivion has raised a huge amount of cash to do much the same thing – and told the FT it will launch by the year end. The service will be called Boinc, continuing the tradition of misspelled names. (cf: Rdio).

Earlier this year Beyond Oblivion told us it expects the cost to be around $50 to $70 per device.

Like Comes With Music, the licence grants access to a large music library for the "lifetime" of a device. And like the doomed Nokia service, it relies on DRM. But unlike Comes With Music, Beyond Oblivion will bundle the offering with any kind of participating device, as long as someone in the retail chain is willing to sign up, and also offer it as a standalone subscription service via an iOS Android or Windows Phone app, or a client for Mac or Windows. It is also happy to leave branding to retailers or device manufacturers.

Boinc explained.

The FT has some interesting figures. As is the customary practice, large record labels have demanded (and received) large up-front payments: 40 per cent, apparently. The labels have also secured a minimum 70 per cent of total annual revenue in royalties. Boinc has secured a royalty ceiling of 92 per cent. That doesn't leave a lot to market and operate the service. Or, more importantly, much of an incentive for other investors to think, "What a brilliant idea, maybe we could do this even better."

BO says most of the $77m it received from Rupert Murdoch's News Corporation went straight to the major record labels. This money-go-round is not new. In recent times labels have asked for over 100 per cent of a startup's equity.

We're still waiting for the "private beta" phase, expected in June but now slated for October. The company says it is on course for a end-of-2011 launch. ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.