Feeds

Brits buy more e-books than other Euro readers

Flying off the shelves

7 Elements of Radically Simple OS Migration

Brits are embracing e-books more enthusiastically than anyone in Europe, the numbers show.

Last year, UK e-book buyers were responsible for half of Western Europe's digital book spending - even though the nation only accounts for 15 per cent of Europe's combined spending on physical books, market watcher Futuresource said today.

It reckons we'll spend £100m on e-books this year - five per cent of what Britons will spend on all types of book.

That compares favourably with a European average of one per cent.

As a whole, the Western European e-book biz grew by more than 400 per cent in 2010, with more than 10m e-books sold. That total, Futuresource forecasts, will hit 32m during 2011.

Of course, the figure is even higher if you factor in free e-books from the likes of Project Gutenberg, downloaded directly or provided by retailers like Apple and Amazon.

Futuresource's numbers likewise don't factor in downloads of nicked e-books being shared using technologies like Torrents. Perhaps continental Europeans are simply more enthusiastic freetards than are Brits?

Beyond next year, come 2015, European sales, said Futuresource, could hit €1.6bn (£1.4bn). In that year, e-books will account for 15 per cent of the money spent on books, though represent 20 per cent of all books sold in the region.

Europe's key e-book markets are the UK and Germany. The market has exploded in Britain after Amazon introduced a UK version of its Kindle online bookshop a year ago this month.

"Within a five-month period Amazon sold close to 400,000 Kindle devices and achieved e-book sales in the region of £20 million," said Futuresource analyst Fiona Hoy.

Hoy mentioned the Kindle's aggressive pricing, Amazon's "extensive catalogue of e-book titles at loss leading price points from key publishers" and "aspirational TV and print advertising campaigns" as key factors in Kindle's success here.

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?