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iPad sales shove Apple to top of mobile computing tree

Jobs mob looks down on HP, Dell et al

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You can see why Apple thinks the iPad is "magical" - the fondleslab has again mysteriously lifted the company's share of the mobile computer market above even HP and Dell.

Add iPad shipments to those of MacBooks Air, Pro and standard, and Apple shipped 13.6m mobile computers in Q2 2011, market watcher DisplaySearch says.

That gives Apple 21.1 per cent of said market, rather more than HP's 15 per cent - on shipments of 9.7m units - and Dell's 11.6 per cent (7.5m).

Acer comes in fourth place, according to DS, with a 10.9 per cent share (7m units), ahead of Lenovo (7.5 per cent, 4.8m units).

Of course, 80-odd per cent of Apple's shipments were tablets - 10.7m units - leaving its notebook shipments at just 2.9m units, putting it well behind the others if you equate 'mobile computing' solely with laptops.

Given how well HP's own tablet isn't shipping, the giant would undoubtedly endorse that view. Though it'll surely agree to add in tablet sales if it manages to persuade punters to pick up its TouchPad after all.

It may have to. “Preliminary results show a second consecutive quarter of year-on-year shipment growth rate decline,” said DS' Richard Shim.

“While part of the year-on-year decline can be attributed to a strong H1 2010, the rising tablet PC shipment growth rate begins to point to notebook PC shipment cannibalisation.”

Some 5.6m non-Apple tablets shipped in the quarter, DS said. ®

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