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PETA to launch .xxx smut site 'to help animals'

Naked celebrity campaign moves to next level

Internet Security Threat Report 2014

People for the Ethical Treatment of Animals reportedly plans to launch a porn site.

The website, at peta.xxx, will be "a pornography site that draws attention to the plight of animals", according to Reuters, which cited a spokesperson.

With thousands of well-known companies reluctantly queueing up to pay up to block their trademarks in the forthcoming .xxx top-level domain, PETA appears to be a unique case of a non-porn brand that plans to embrace "adult entertainment" to further its cause.

The publicity-hungry organisation is of course no stranger to pandering to the prurient interest – its long-running "I'd rather go naked than wear fur" ad campaign has persuaded celebrities from Eva Mendes to Khloe Kardashian to strip off for a bit of soft-focus photography.

Quite what a porn site dedicated to animal rights looks like remains to be seen. We await its launch with a mixture of curiosity and terror.

PETA has yet to secure its .xxx domain. The "sunrise" period for trademark holders to protect their brands – at a cost of $200 and up – does not kick off until 7 September.

PETA recently crossed paths with the internet domain name industry when it called unsuccessfully for a boycott of domain registrar and web host Go Daddy, after its then-CEO shot an elephant.

It later scored a coup when it recruited Go Daddy spokes-totty Jillian Michaels to lead a demonstration in Los Angeles against the mistreatment of elephants in circuses. ®

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