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Apple sells world's most expensive flash drive

The $40 Lion convenience fee

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You can now purchase Apple's Mac OS X 10.7, aka Lion, on a flash drive for $69 – and, yes, it's the exact same operating system that's available at the online Mac Store for $29.99.

The USB thumb drive is available through Apple's online store, where Apple explains that the $69 lets you install the company's new OS without a broadband connection. That's a $40 convenience free.

Apple doesn't note the size of the flash drive upon which Lion resides, but the Mac App Store download weighs in at 3.49GB, so we're betting that their slim, oh-so-sexy, Apple-branded thumb drive is a 4GB model.

Apple Mac OS X Lion thumb drive in retail packaging

It's white and well-packaged – must be from Apple

Do note that you can pick up a 4GB Kingston DataTraveler 101 Gen 2 for $7.99 at Amazon (£4.26 in the UK).

If you don't feel like shelling out seventy bucks for the privilege of owning your own Lion-installation flash drive, Lifehacker has a handy tutorial on how to make your own – or an installation DVD, for that matter. We haven't needed to give their method a try, and we don't vouch for its legality, but you're old enough to make your own decisions, right? ®

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Well you know what they say ...

About a fool and their money?

Proof positive.

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I'm no fool

...and that is why I didn't take up Microshaft on their similar offer:

To "upgrade" my Vista laptop to Windows 7, they wanted £199, and that didn't even include the flashdisk, it was download.

£55 sounds like quite a bargain to me.

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Why not a DVD?

Well, if you're upgrading your macbook air then that will be $29+x for the DVD, plus another $70 for a superdrive if you haven't bought one already. While I'm sure most people probably HAVE done just that, or have a second machine that they are using disc sharing with, it's still a series of extra steps you need to perform.

However, it's obvious that Apple is trying to do away with DVD media in the same way as it did with floppy drives. Whether that's good or bad is debatable, but it's clear that's what they're trying to do.

Not to mention you get a darling little apple branded usb key that you can wear for a pendant. I can't wait for data-enabled tattoos, that we just wave above our computers to install the software. I know where I'd stick my tattoo, how about you? :D

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