Feeds

Google plus Google Plus: You give us info, we sell it!

'Oh, my mouth is watering', murmurs Choc Factory exec

3 Big data security analytics techniques

Google has bolted posts created in its invite-only social network Google+ into its search estate.

Mountain View began applying "social" elements to its search engine in 2009.

But it is now ramping up that effort after launching Google+ in late June this year.

Search queries that include results from Google+ will only be available for those users who sign into a Google account first. Additionally, the web surfer needs to be linked up to Google+, which is still in what the world's largest ad broker has described as a "test field".

Apparently it's a big field, however, with some 25 million people said to be hooked into the social network.

Those logged into the site can now expect to see publicly shared posts from Google+ slapped into the company's search results.

Google said the move is all about making such queries more personal to an individual.

Of course, it also demonstrates how the firm is tapping into its own social graph. Anchoring such posts within its most lucrative online estate will no doubt prove an attractive proposition to its ad partners.

"Here's how it works," noted cheery Google product manager Sagar Kamdar. "Let's say I'm logged into my Google Account, and I search on Google for [uncle zhou queens]. I've heard a lot of great things about this restaurant, and we're visiting NYC soon, so we want to figure out all the best eats in town.

"I also happen to have Andrew Hyatt in one of my Google+ circles. Oh, and it turns out he just made a public post on his Google+ account about Uncle Zhou in Queens.

"Cool! Now not only do I get some great reviews on the web, I get a review from a friend about a restaurant with recommendations about what dishes to order. My mouth is already watering..."

He added that private posts written in Google+ wouldn't show up in Google's search engine and said the tech was being rolled out over the next few days.

Personalising the search results in such a tailored fashion also allows Google to more closely target an individual with ads relevant to his or her lifestyle.

It already does exactly that in Gmail, but with Google+ – which insists on real names rather than pseudonyms when a user signs up – ID-linking just went mainstream with search.

Meanwhile, the company is apparently being very strict about its naming policy within Google+. Examples can be found here and here.

That said, we at Vulture Central can confirm the existence of two blatantly fake accounts created on the network that have yet to be deleted by the Chocolate Factory overlords. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.