Feeds

Layar gets a Vision, and a revenue stream

We could make some money!

The essential guide to IT transformation

Augmented reality poster child Layar has found a way to make money, by recognising 3D objects and linking them to content which can be dropped into its altered version of reality.

Layar has launched Vision, an enhancement which can recognise 3D, or 2D, objects and offer the user an interactive experience when they're spotted. More importantly, the developer is expected to pay Layar every time the content is accessed after the first 1,000 times, providing a much-needed revenue stream for the company.

Layar's technology enables the developer to paste location-specific content onto the camera's screen, enabling the user to (for example) scan around see the distance and location of nearby toilets overlaid on the mud-covered bodies attending Glastonbury Festival. It's undoubtedly cool, but it doesn't make money, unlike the image-recognition technology that the company is now pushing.

For the privilege of having one's content run, Layar will charge €249 (up to 10,000 executions) or €449 (up to 50,000 executions), though the first 1,000 are free, so there's plenty of room to experiment.

Which is good as the company is offering $55,000 in prizes split (unevenly) between the 10 best applications for the technology, in the hope of finding some innovative ways of using the tech. Entry opens on Monday, and remains open for a month, and so should provide something to fill the weekend with. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.