Feeds

Layar gets a Vision, and a revenue stream

We could make some money!

SANS - Survey on application security programs

Augmented reality poster child Layar has found a way to make money, by recognising 3D objects and linking them to content which can be dropped into its altered version of reality.

Layar has launched Vision, an enhancement which can recognise 3D, or 2D, objects and offer the user an interactive experience when they're spotted. More importantly, the developer is expected to pay Layar every time the content is accessed after the first 1,000 times, providing a much-needed revenue stream for the company.

Layar's technology enables the developer to paste location-specific content onto the camera's screen, enabling the user to (for example) scan around see the distance and location of nearby toilets overlaid on the mud-covered bodies attending Glastonbury Festival. It's undoubtedly cool, but it doesn't make money, unlike the image-recognition technology that the company is now pushing.

For the privilege of having one's content run, Layar will charge €249 (up to 10,000 executions) or €449 (up to 50,000 executions), though the first 1,000 are free, so there's plenty of room to experiment.

Which is good as the company is offering $55,000 in prizes split (unevenly) between the 10 best applications for the technology, in the hope of finding some innovative ways of using the tech. Entry opens on Monday, and remains open for a month, and so should provide something to fill the weekend with. ®

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.