3DS discount sparks retail price war
The Nintendo 3DS price war kicked off today in anticipation of tomorrow's global trade price reduction, with the handheld now being offered as low as £115.
The company has slashed the 3DS price by around a third, after a failure to meet initial sales targets. While the cuts have already come into effect in Japan, the rest of the world has had to wait for 12 August.
Several retailers have jumped the gun revealing the new prices ahead of tomorrow's cut, though, and once again it seems the major retailers will feel the heat up against the buying power of the big supermarkets.
Tesco has dropped the 3DS down to £115, while competitors Morrisons clock in slightly higher at £120. In comparison, high street retailer Game has its prices set at £145. I wonder if it will send staff out to buy its 3DS stock from Tesco again.
It should also be noted that today is the last chance for any current 3DS owners to sign up to the "3DS Ambassador Programme", a free game reward scheme for those who purchased the console at the original launch price.
As of tomorrow, the 3DS will be available for a significantly lower price than the original RRP of £230. Couple that with Nintendo's offer of free Wi-Fi and the handheld looks like a much more tempting proposition than before. Has Ninty done enough to twist your arm, though? ®
Remove the region lock and ability to brick it remotely...
... and they might get somewhere.
Now that's more like it.
Seems like a worthy successor to the original DS Lite I have here with the dodgy shoulder buttons. Now I just need £100-odd quid to throw away on a toy. Maybe next month!
Sadly it's dead. It doesn't work with it primary market the kids as they have a restriction on the under 7's due to the 3D. 3D itself is just a fad anyhow, so it wasn't a great idea for them to push that way. And all it's good for is Nintendo's own games. While ok for the kiddy market which it doesn't work with, the games are not appealing to the mass market.
Even my niece recently got a cheap £90 Android phone recently (didn't think it was a good idea to be honest giving a 10 year old a smartphone but hey ho, the whine factor for you!) and that has now totally replaced her old DS. Namely as the games are free to a couple of quid, against the DS which costs more for the device, costs hugely more for the games, and you have to go to a shop for the game as opposed to click, buy, play. A phone also holds a choice of games as opposed to needing a pocket full of cartridges. And it does browsing and other applications far better than Nintendo have managed.
Frankly, the hand help console market business model has shifted and Nintendo haven't adjusted to it as yet.
I'm tempted, but I have a DS Lite and I don't play on that much now (I used to use it quite a alot when I was commuting on the bus, but not so much now as I drive to work and don't really have much time to sit and play with it).
However if the upcoming Professor Layton vs Phoenix Wright game is released on the 3DS over here then yes, I will buy one, but probably around Christmas time (actually I might buy one for the wife and borrow it).
Battery life sucks, yes...
Which is why I've ordered this:
Maybe those enterprising Chinese could throw together a couple of good games for it, too?
(The only good game so far is Zelda, and that's a Rehash of a rehash of the original Zelda: Ocarina of time. And yes, I have that for the N64, and the rehashed version... )