Feeds

HTC sinks $309m into audio tech from Dr Dre

Can you hear me now?

Best practices for enterprise data

Handset maker HTC is buying a majority share of upmarket audio kit manufacturer Beats Electronics, promising to incorporate the Dr Dre-backed technology into handsets by the end of the year.

The deal gives HTC just over half of the audio-technology supplier, which promises to deliver an improved sound experience, but the beats brand also embodies serious street credibility as evidenced by the website, which features Kayne West and Lady Gaga sporting headsets.

Beats licenses its audio technology to companies including HP, which embeds it into some of their PCs and laptops. The company also has "beats by dr dre" and Monster brands, which are the ones being touted as the celebrities' choice (would you buy headphones which weren't endorsed by Paris Hilton? Of course not).

Those deals should remain in place, under HTC's ownership it will be the only company allowed to put the tech into phones, but other licensees shouldn't be affected.

HTC is pushing hard into smartphones, and with some success. The latest figures from Nielsen give HTC a fifth of the US smartphone business, with two-thirds of that being Android and the rest being Microsoft's outgoing and incoming mobile platforms. The same figures show that more than 35 per cent of the Android handsets being used in the USA come from HTC, well ahead of Motorola's 28 per cent share.

The company has come a long way from its OEM roots, carving itself a recognised brand and differentiating its handsets with the HTC Sense interface shell. Buying into high-quality audio could differentiate HTC even further, though one has to wonder how much of that $309m is paying for cool appeal rather than better technology. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?