Feeds

HTC sinks $309m into audio tech from Dr Dre

Can you hear me now?

Top 5 reasons to deploy VMware with Tegile

Handset maker HTC is buying a majority share of upmarket audio kit manufacturer Beats Electronics, promising to incorporate the Dr Dre-backed technology into handsets by the end of the year.

The deal gives HTC just over half of the audio-technology supplier, which promises to deliver an improved sound experience, but the beats brand also embodies serious street credibility as evidenced by the website, which features Kayne West and Lady Gaga sporting headsets.

Beats licenses its audio technology to companies including HP, which embeds it into some of their PCs and laptops. The company also has "beats by dr dre" and Monster brands, which are the ones being touted as the celebrities' choice (would you buy headphones which weren't endorsed by Paris Hilton? Of course not).

Those deals should remain in place, under HTC's ownership it will be the only company allowed to put the tech into phones, but other licensees shouldn't be affected.

HTC is pushing hard into smartphones, and with some success. The latest figures from Nielsen give HTC a fifth of the US smartphone business, with two-thirds of that being Android and the rest being Microsoft's outgoing and incoming mobile platforms. The same figures show that more than 35 per cent of the Android handsets being used in the USA come from HTC, well ahead of Motorola's 28 per cent share.

The company has come a long way from its OEM roots, carving itself a recognised brand and differentiating its handsets with the HTC Sense interface shell. Buying into high-quality audio could differentiate HTC even further, though one has to wonder how much of that $309m is paying for cool appeal rather than better technology. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.