Feeds

HTC sinks $309m into audio tech from Dr Dre

Can you hear me now?

Internet Security Threat Report 2014

Handset maker HTC is buying a majority share of upmarket audio kit manufacturer Beats Electronics, promising to incorporate the Dr Dre-backed technology into handsets by the end of the year.

The deal gives HTC just over half of the audio-technology supplier, which promises to deliver an improved sound experience, but the beats brand also embodies serious street credibility as evidenced by the website, which features Kayne West and Lady Gaga sporting headsets.

Beats licenses its audio technology to companies including HP, which embeds it into some of their PCs and laptops. The company also has "beats by dr dre" and Monster brands, which are the ones being touted as the celebrities' choice (would you buy headphones which weren't endorsed by Paris Hilton? Of course not).

Those deals should remain in place, under HTC's ownership it will be the only company allowed to put the tech into phones, but other licensees shouldn't be affected.

HTC is pushing hard into smartphones, and with some success. The latest figures from Nielsen give HTC a fifth of the US smartphone business, with two-thirds of that being Android and the rest being Microsoft's outgoing and incoming mobile platforms. The same figures show that more than 35 per cent of the Android handsets being used in the USA come from HTC, well ahead of Motorola's 28 per cent share.

The company has come a long way from its OEM roots, carving itself a recognised brand and differentiating its handsets with the HTC Sense interface shell. Buying into high-quality audio could differentiate HTC even further, though one has to wonder how much of that $309m is paying for cool appeal rather than better technology. ®

Remote control for virtualized desktops

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.