Feeds

Google+ succumbs to Facebook game envy

Invaded by Zombies, Angry Birds, and Bubble 2.0 posterchild

Intelligent flash storage arrays

Google has launched a gaming platform atop its Google+ social networking service, predictably expanding its efforts to turn itself into Facebook.

The platform debuted with sixteen games from a handful of Google partners, including Zynga, the Facebook game-king that's set for a $11.5bn IPO; Rovio, maker of mobile phenomenon Angry Birds; and Kabam, a company that's being chased by an army of people who had their fake stuff deleted. Inaugural Google+ titles include Angry Birds itself, Zombie Lane, Sudoku, and Bejeweled.

In a post to the new Google+ Platform blog, engineering director David Glazer says that Google is starting with a small number of titles so it can "experiment, get the kinks out of our APIs, and get real end-user feedback before opening up to the world".

"Because we want to provide both a great user experience and a great developer experience, we’re focusing on quality before quantity," Glazer says. "We will continue to add new partners and new features in small steps, starting with today’s release of the games APIs to a small number of developers."

He also said that the games platform is the first of "many integrations" that the company will add to Google+.

Google's social-gaming ambitions are hardly a surprise. Over a year ago, The Wall Street Journal reported that Google was in discussions with various gaming outfits about offering titles atop a new social networking service.

The company is pushing this Facebook-style social networking because it will ultimately provide more information about the online habits and relationships of net users, and this information can then be used to target ads. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.