Feeds

Amazon paints the Kindle cloudy

Proving Steve Jobs right?

Beginner's guide to SSL certificates

Amazon has created a web-based Kindle app that does everything the desktop version can do, letting Chromebook users read on the plane but also bypassing Apple's cut on the iPad.

The Kindle Cloud Reader only works on Safari and Google's Chrome, and uses HTML5 to download books for offline reading. It also links directly to the Amazon store where users can browse, and buy, electronic books without being forced into Apple's iTunes, and without Amazon having to pay Apple's cut.

The Kindle reader is already available for just about every platform, including iOS and Mac desktop. Amazon has done a sterling job of integrating the various versions, so a book started on one device can be continued seamlessly on another, with the cloud incarnation being no different in that respect.

On the iPad it's even prettier, and has the link to the Amazon store which so upset Apple earlier in the year. Cupertino likes to make 30 per cent on everything purchased for iOS, including additional content; Amazon's decision to push everything into the browser puts it outside the control of Apple.

It also vindicates the original position of Steve Jobs on the launch of the iPhone: that local applications were unnecessary and everything could be done in the web browser. Apple, and Steve, swiftly U-turned on that when it became clear the browser was too limited and have since done very nicely out of selling applications, but the browser is a lot more powerful now.

Amazon isn't the first company using the browser to bypass that of Apple, porn outfits have been using clever HTML to get round Apple's prudish nature, but Amazon's decision is an important demonstration that not all routes to the customer have to lead through Cupertino.

Of course all Amazon need to do now is get their cloud services up and running again or they'll be leaving a lot of readers waiting.®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
729 teraflops, 71,000-core Super cost just US$5,500 to build
Cloud doubters, this isn't going to be your best day
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
SAVE ME, NASA system builder, from my DEAD WORKSTATION
Anal-retentive hardware nerd in paws-on workstation crisis
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.