Feeds

Nokia's software exits the US market

It's Windows Phone or bust

Top 5 reasons to deploy VMware with Tegile

Nokia is to give up on its feature and low-end business in America, making the company a Windows Phone manufacturer as it makes one last pitch to become relevant in the USA.

The news came during an interview with the President of Nokia's US operation, Chris Weber, who was talking to AllThingsD. Explaining how the company was heavily focusing on the US market Weber said that Nokia Inc. would be dropping everything else as none of it mattered if the company's Windows Phone handsets failed:

"When we launch Windows Phones we will essentially be out of the Symbian business, the S40 business ... The reality is if we are not successful with Windows Phone, it doesn’t matter what we do"

Like many European stars Nokia has always coveted US success, and tried all sorts of things including opening offices in Silicon Valley and promotions based on an alternative reality (perhaps one where Nokia sells phones to Americans).

Nokia Inc., the company's US subsidiary, has been having a hard time shifting Symbian, or Series 40, handsets which are competing with basic Android handsets, and Samsung's Bada platform, as well as (even more) proprietary platforms.

Nokia still makes, some, money selling low-end devices into developing markets, but in the USA it's the smartphones that matter.

So now the US division is putting everything into Windows Phone, and promises the biggest-ever marketing push in what must surely be a last-ditch attempt to get big in America. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.