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PlayStation phone prices plunge

The Nintendo effect?

The Power of One Brief: Top reasons to choose HP BladeSystem

Sony Ericsson's Xperia Play has followed in Nintendo's 3DS footprints, experiencing a dramatic drop in price with some online retailers lowering it by almost 50 per cent.

Expansys leads the way, bringing the PlayStation phone down in price from the standard £500 to £289. Other sites such as Play offer it for £299.

Top prices remain on the highstreet level, though, generally around the £500 mark.

Xperia Play with Minecraft

The Xperia Play has a 4in touchscreen and handles 60fps video content. It packs a 1GHz CPU which runs Android 2.3 Gingerbread and comes with a selection of free games.

Slashing prices doesn't necessarily generate an increase in sales, though. Wide-spread reports suggest that since Nintendo's 3DS price cuts took effect in Japan, overall sales have dropped by half. Ouch. ®

Using blade systems to cut costs and sharpen efficiencies

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