Feeds

Zuck's sister leaves Facebook to start new venture

Randi calls it quits to build Web2.0 marketing powerhouse

Internet Security Threat Report 2014

Mark Zuckerberg's big sister Randi, who also happens to be Facebook's marketing director, is leaving her brother's company after a six-year tenure.

She handed in her resignation letter yesterday, as reported by All Things Digital. The 29-year-old exec later tweeted about her exit from the world's largest social network, which now claims 750 million users worldwide.

Facebook confirmed Randi was moving on and said she planned to start her own company.

"It is with mixed emotions that I announced my departure from Facebook today to launch my own initiative," she said on Twitter.

Before later adding: "Thanks everyone for the incredible outpouring of support and enthusiasm for my next adventure. So grateful. More info coming shortly!"

In her missive to her Facebook bosses, COO Sheryl Sandberg and communications chief Elliot Schrage, Randi explained her motives for moving on:

"My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways. In attacking this challenge, Facebook will clearly be a central element in all of my projects. I plan to demonstrate that ANYONE can do groundbreaking media work on the platform. And to the extent it makes sense for you, I'd be happy to advise Facebook on media projects, 'Facebook Live' or other initiatives if it is desired."

Randi's new company is called RtoZMedia, which already has its own website offering a teaser landing page that reveals very little about her the planned venture. But she's clearly aiming to build a marketing powerhouse in Silicon Valley aimed at social media companies. As noted by All Things Dig, it's unlikely, however, that Google+ will end up on her client list.

Of course, Sesame Street fans, there's no letter G between R and Z...

"As I end this chapter of my career, know that I leave with a deep love for Facebook and I value the experiences I have had here immensely. Be assured I will continue to be a strong, vocal evangelist for the most incredible social platform ever created," she said.

"I am thankful for the strong mentorship, guidance, and support, which is empowering me to follow my dreams and show that you don’t have to be an engineer to be a hacker." ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.