Zuck's sister leaves Facebook to start new venture
Randi calls it quits to build Web2.0 marketing powerhouse
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Mark Zuckerberg's big sister Randi, who also happens to be Facebook's marketing director, is leaving her brother's company after a six-year tenure.
She handed in her resignation letter yesterday, as reported by All Things Digital. The 29-year-old exec later tweeted about her exit from the world's largest social network, which now claims 750 million users worldwide.
Facebook confirmed Randi was moving on and said she planned to start her own company.
"It is with mixed emotions that I announced my departure from Facebook today to launch my own initiative," she said on Twitter.
Before later adding: "Thanks everyone for the incredible outpouring of support and enthusiasm for my next adventure. So grateful. More info coming shortly!"
In her missive to her Facebook bosses, COO Sheryl Sandberg and communications chief Elliot Schrage, Randi explained her motives for moving on:
"My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways. In attacking this challenge, Facebook will clearly be a central element in all of my projects. I plan to demonstrate that ANYONE can do groundbreaking media work on the platform. And to the extent it makes sense for you, I'd be happy to advise Facebook on media projects, 'Facebook Live' or other initiatives if it is desired."
Randi's new company is called RtoZMedia, which already has its own website offering a teaser landing page that reveals very little about her the planned venture. But she's clearly aiming to build a marketing powerhouse in Silicon Valley aimed at social media companies. As noted by All Things Dig, it's unlikely, however, that Google+ will end up on her client list.
Of course, Sesame Street fans, there's no letter G between R and Z...
"As I end this chapter of my career, know that I leave with a deep love for Facebook and I value the experiences I have had here immensely. Be assured I will continue to be a strong, vocal evangelist for the most incredible social platform ever created," she said.
"I am thankful for the strong mentorship, guidance, and support, which is empowering me to follow my dreams and show that you don’t have to be an engineer to be a hacker." ®
COMMENTS
words
but thats web 2.0 dahling.
You make something up, say it enough and it suddently becomes the norm.
I'll coin a new verb Fullox. Which is a conjoined effort of "fucking" & "bollocks" with a slight hip twist at the end using an X instead.
To Fullox - To make up your own word and pass it off as real.
Fulloxing - The art of making up words and passing them off as real.
Use Example: That marketing chick was well into her fullox flow.
"Ok ladies and gents, what I want here is a serious fulloxing session, we need the kids to utter our fullox on a regular basis.
"Web2.0 marketing powerhouse"
She appears to have the right qualifications. There was more bloody whalesong in those quotes than in Greenpeace's CD collection.
I don't think I've ever seen quite so much complete flannel and meaningless bolloxspik written in one place before. To complete the experience, the thick layer of dripping FB encomia that had seeped into every phrase produced a taste of bile that I'm now going to be spending the rest of the day getting rid of.
"... she said on Twitter...": Can't for the life of me figure out why she didn't communicate this via "the most incredible social platform ever created", what with it being central to all her projects 'n all....
perks
"I plan to demonstrate that ANYONE can do groundbreaking media work on the platform" .... "you don’t have to be an engineer to be a hacker."
And when you're neither,.. having a relative on the inside is a great way to get new contracts.
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