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Facebook buys ebook startup

Takes a design leaf out of Apple's book book

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Facebook has acquired Push Pop Press – a digital book publisher – for an undisclosed sum.

The startup was co-founded by a former Apple employee, Mike Matas, who designed UIs and artwork for the company's Mac OS X, iPhone and iPad products.

"Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook," said the company in a statement on its website.

"Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press."

The other founder of the outfit, Kimon Tsinteris, is also an ex-Apple employee. ®

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