Feeds

TV goes home, even when mobile

Take one screen into the living room?

Providing a secure and efficient Helpdesk

Mobile video consumption is far from mobile, if the latest US survey is to be believed, with three-quarters of video consumption taking place within the home.

The survey comes from Nielsen, and was commissioned by the Cable & Telecommunications Association for Marketing (CTAM) to see if portable video is driving viewers away from TV. Turns out it isn't: they're just consuming multiple video streams at the same time, which is still bad news for the advertisers.

The survey questioned almost 1,500 mobile video users, 63 per cent of whom said they'd be a lot less interested if they had to pay for the content. But those questioned also said that despite consuming video on their phones, and tablets, they still watched the same quantity of TV – which begs the question of how they find the time.

The suggestion is that viewers are turning to their devices for entertainment during the ad breaks, watching a YouTube video or two while the big screen is trying to sell them stuff. That's good news for Google, but bad news from the TV advertisers who are losing the eyeballs they need to pay for the programmes.

The CTAM points to cross-platform content as a possible solution. Sync-to-TV is the flavour of the month right now: mobile apps which use the device microphone to present content synchronised to what's happening on TV (even if the TV show is recorded or a repeat). The CTAM reckons users love the duel-screen experience, and it keeps them loyal during the advert breaks too.

The preponderance of home use mirrors what European operators found when testing mobile broadcast TV. Trials in the UK and Italy found that more than 30 per cent of the viewing was done in the home, less the the US study but this was broadcast programmes rather than YouTube clips. Those figures were attributed to children watching video in their rooms, and partners watching in bed.

Nielsen also found more than half of its respondents were watching mobile video in the car, though that figures drops to 31 per cent for tablets – perhaps because they're harder to balance on the steering wheel. Given the predominance of single-occupancy cars in the US we're guessing this is mostly children again, watching from the back seat.

Similarly low figures apply for video watched while commuting, in contrast to Japan which had mobile video early and considers commuters to be a significant market – though the dominance of public transport is probably more important there.

The fact that so much video is consumed in the home is important for network operators, who can see their traffic offloaded to Wi-Fi networks or femtocells. But they'll have to use the latter if they want to keep control over (and make money out of) what their customers are watching. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.