Feeds

Chrome 13: Google uncloaks search click prediction engine

'We know what you want before you do'

Internet Security Threat Report 2014

Google has released a new stable version of its Chrome browser, adding an "Instant Pages" service that attempts to accelerate your Google searches by rendering pages before you actually click on them.

Chrome 13 – available here for Mac, Windows, and Linux – also a offers a print preview tool just for Windows and Linux users, plus a new version of the omnibox, that very Googly combination of search box and traditional address bar.

In June, Mountain View added Instant Pages to the Chrome beta channel, boasting that it would remove between two and five seconds from the average Google search. When you use Google's search engine, Instant Pages renders the first search result if it's "confident" that's what you're about to click on.

Google demonstrastes the tool here:

Asked at press event earlier this summer how often Instant Pages chose the wrong link, Google Fellow Amit Singhal did not say. But there will surely be many cases where the service renders a page that you don't click on, and this could skew traffic numbers for sites across the web. In order to account for this fake traffic, webmasters must tap into a new Page Visibility API that Google has submitted to the W3C as a standard.

No doubt, large numbers of webmasters are unaware of the API, and with Chrome now controlling an estimated 22 per cent of the browser market, the potential for skewed traffic numbers seems quite large.

Though Chrome's new print preview tool is only available for Windows and Linux, Google says it's working to bring the tool to Macs as well. The company says that the Chrome omnibox is "smarter" than before, claiming it's much easier to return to pages you've visited in the past.

All told, Chrome 13 includes more than 5,200 revisions, including more than two dozen security bug fixes.

If you're already running Chrome, your machine will automatically be updated with the new version. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
HTML5 vs native: Harry Coder and the mudblood mobile app princes
Developers just want their ideas to generate money
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.