Feeds

Video and gaming driving Aus traffic and dollars

But lags behind Asian neighbours

Internet Security Threat Report 2014

Australian online data consumption continues to escalate but fixed internet access revenue is set to decline, according to the latest report from PricewaterhouseCoopers.

The Australian Entertainment and Media Outlook 2011-2015 reports that the volume of data downloaded increased by 57 percent in the year to June 2010 with online video consumption fuelling much of the growth. However, while traffic surges, fixed internet access spending is set to grow from $AU4 billion to $AU4.19 billion or just 1.6 percent compound annual growth rate in the period to 2015.

Wireless access spending is set to grow by 9.6 percent over the same period from $AU2.2 billion to $AU3.02 billion, driven by tablet use. PwC forecasts that by 2015, 5.5 million Australians - one in every four - will own a tablet computer.

The report predicts that interactive gaming will expand from 8.8 percent of consumer online spending in 2011 to 11.4 percent by 2015, taking it from $AU1.7 billion today to $AU2.5 billion.

“As we continue to shift our media consumption to mobile devices, entertainment and media companies have an imperative to find different business models that will meet the new needs of consumers. By 2015, most of the successful entertainment and media companies will have digital collaboration infused into their DNA,” PwC head of technology, information, communications and entertainment David Wiadrowski said.

He also warned that Australia is not falling in line with the growth rates of its Asia Pacific neighbours.

Australian consumer spending across entertainment and media products and services is expected to grow to $AU22.5 billion by 2015 while the Asia Pacific market is set to reach $AU248 billion. ®

“Australian entertainment and media companies are slow to leverage our geographic advantages. It is time for Australian businesses to think about how best to share in the boom taking place on our doorstep,” Wiadrowski said.

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.