Feeds

Video and gaming driving Aus traffic and dollars

But lags behind Asian neighbours

Beginner's guide to SSL certificates

Australian online data consumption continues to escalate but fixed internet access revenue is set to decline, according to the latest report from PricewaterhouseCoopers.

The Australian Entertainment and Media Outlook 2011-2015 reports that the volume of data downloaded increased by 57 percent in the year to June 2010 with online video consumption fuelling much of the growth. However, while traffic surges, fixed internet access spending is set to grow from $AU4 billion to $AU4.19 billion or just 1.6 percent compound annual growth rate in the period to 2015.

Wireless access spending is set to grow by 9.6 percent over the same period from $AU2.2 billion to $AU3.02 billion, driven by tablet use. PwC forecasts that by 2015, 5.5 million Australians - one in every four - will own a tablet computer.

The report predicts that interactive gaming will expand from 8.8 percent of consumer online spending in 2011 to 11.4 percent by 2015, taking it from $AU1.7 billion today to $AU2.5 billion.

“As we continue to shift our media consumption to mobile devices, entertainment and media companies have an imperative to find different business models that will meet the new needs of consumers. By 2015, most of the successful entertainment and media companies will have digital collaboration infused into their DNA,” PwC head of technology, information, communications and entertainment David Wiadrowski said.

He also warned that Australia is not falling in line with the growth rates of its Asia Pacific neighbours.

Australian consumer spending across entertainment and media products and services is expected to grow to $AU22.5 billion by 2015 while the Asia Pacific market is set to reach $AU248 billion. ®

“Australian entertainment and media companies are slow to leverage our geographic advantages. It is time for Australian businesses to think about how best to share in the boom taking place on our doorstep,” Wiadrowski said.

Remote control for virtualized desktops

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.