Feeds

Nintendo set to make a loss on every 3DS

Salaries also cut

Choosing a cloud hosting partner with confidence

With the 3DS price cut imminent, it is claimed Nintendo will lose money on every console sold. The company is also forcing cuts on its employees, reducing salaries by up to fifty per cent.

According to Bloomberg Japan, the new 3DS price point means Nintendo will incur a loss on every console sold. We've already talked about how the hardware parts of a 3DS cost just £60 and with the new price of the console still more than double that, it would seem someone's been doing some ambitious maths.

Nintendo 3DS

Cuts on the cards

However the bean counting goes, Ninty has changed its tune about public ignorance bearing the blame, and now holds itself responsible for slow sales. Head honcho Satoru Iwata is even taking a huge reduction in pay, Kotaku reports. His salary - currently about £1.2 million a year - is set to drop fifty per cent, while other directors including Senior MDs Shigeru Miyamoto and Shinji Hatano are taking 30 per cent cuts.

Hard times at Nintendo then. The 3DS price reduction comes into effect from 12 August here in the UK. Early adopters can register for the 3DS Ambassador Programme, rewarding consumers who purchased the console at original launch price with 20 free games. ®

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.