Feeds

Google TV box flop costs Logitech $34m

Ouch: More Revues returned than sold

Internet Security Threat Report 2014

Analysis Poor sales of Logitech's Google TV box Revue have hit the company in the wallet. More Revues were returned by dealers than sold, and Logitech is slashing the price from the original $299 to $99 and taking a $34m one-time charge in Q1. Chairman Guerrino De Luca returns as interim CEO, with Gerald Quindlen stepping down.

Google TV's concept delivered web content and on-demand video content over broadband. Logitech's Revue was the first to launch in October. But it ran into practical difficulties: there's very little worthwhile content, and users found it difficult and complicated to set up – and buggy to use.

By December, Logitech was denying reports that it had suspended production of the Revue, tooting that, "We at Logitech are enthusiastic about Google TV and our role in bringing this new platform to US consumers."

TV manufacturers have a similar vision, but with walled gardens, and YouView is attempting to find a middle ground. Apple TV is really just a DRM dongle for a video delivery service.

TV equipment is a significant market, but the gear is bought to make TV better – there are plenty of other ways of getting to the web than via a TV. And crucially, there are much simpler ways of getting web onto the TV, or using web infrastructure: I wrote about a nice one here.

Google TV site template

Google TV: absolutely the place to go for Google keynotes

Many manufacturers have signed up to Hollywood's DECE initiative, better known as UltraViolet™ which essentially sells you a transferable licence. Samsung, Sony, Fujitsu and BSkyB are signed up. Tesco, another member, thinks it is how most people will watch movies.

Logitech won't be able to join Apple's party, but the UV door is still open. And Google may need to think hard about what it must do next. The company regards new platforms – TVs and phones – as simply another blank canvas for Google's core advertising business. That determination ensures it will be a marginal player. Households spend large amounts on entertainment (games console subscriptions, pay TV) and advertising barely comes into it.

Wrong company, wrong place, wrong time? ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.