Feeds

Google TV box flop costs Logitech $34m

Ouch: More Revues returned than sold

New hybrid storage solutions

Analysis Poor sales of Logitech's Google TV box Revue have hit the company in the wallet. More Revues were returned by dealers than sold, and Logitech is slashing the price from the original $299 to $99 and taking a $34m one-time charge in Q1. Chairman Guerrino De Luca returns as interim CEO, with Gerald Quindlen stepping down.

Google TV's concept delivered web content and on-demand video content over broadband. Logitech's Revue was the first to launch in October. But it ran into practical difficulties: there's very little worthwhile content, and users found it difficult and complicated to set up – and buggy to use.

By December, Logitech was denying reports that it had suspended production of the Revue, tooting that, "We at Logitech are enthusiastic about Google TV and our role in bringing this new platform to US consumers."

TV manufacturers have a similar vision, but with walled gardens, and YouView is attempting to find a middle ground. Apple TV is really just a DRM dongle for a video delivery service.

TV equipment is a significant market, but the gear is bought to make TV better – there are plenty of other ways of getting to the web than via a TV. And crucially, there are much simpler ways of getting web onto the TV, or using web infrastructure: I wrote about a nice one here.

Google TV site template

Google TV: absolutely the place to go for Google keynotes

Many manufacturers have signed up to Hollywood's DECE initiative, better known as UltraViolet™ which essentially sells you a transferable licence. Samsung, Sony, Fujitsu and BSkyB are signed up. Tesco, another member, thinks it is how most people will watch movies.

Logitech won't be able to join Apple's party, but the UV door is still open. And Google may need to think hard about what it must do next. The company regards new platforms – TVs and phones – as simply another blank canvas for Google's core advertising business. That determination ensures it will be a marginal player. Households spend large amounts on entertainment (games console subscriptions, pay TV) and advertising barely comes into it.

Wrong company, wrong place, wrong time? ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.