Feeds

Feds take closer look at Google plans to buy AdMeld

Hurry up and wait

The Power of One Infographic

The US Department of Justice is taking a closer look at Google's proposed $400 million acquisition of AdMeld, a move that could delay completion of the deal.

Google lawyers are no strangers to so-called "second requests," in which government regulators ask for additional information before completing their review of the competitive effects of an acquisition. Last August, the DoJ dug deeper into Google's then-proposed $700 acquisition of ITA Software. The deal wasn't approved until April, and then came only after Google made considerable concessions.

The second request in the AdMeld case was disclosed in a blog post Wednesday by Google Vice President of Display Advertising Neal Mohan.

"This doesn't surprise us, as today's display advertising industry is very new and highly complex," he wrote. "But we'll work to enable this review to be concluded as quickly as possible - display advertising is highly competitive and fast moving, and we don't want our efforts to bring better services to our clients to be delayed."

AdMeld provides "ad optimization" that helps websites choose which ads to accept from which ad networks and other ad buyers. Among the networks it works with is the Google-owned DoubleClick. Mohan provided no estimate when the acquisition might be completed. ®

Mobile application security vulnerability report

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.