ITV eyes micropayments for Corrie specials
Because viewers are sure to love paying over and over
ITV says it will introduce micropayments for some web shows viewed through ITV Player, with January 2012 the most likely launch date. The idea is to show specials, or (pardon the jargon) "webisodes" of popular programmes such as Coronation Street.
You can see why ITV would want to, with advertising sure to continue a long-term decline. But "micropayments"? Have we fallen through a wormhole in time back to 1995?
Micropayments have never taken off for several good reasons – and some bad ones, which unfortunately are a fact of life. Pay-per-view is tedious for the punter and costly for the producer or distributor. The credit card racket ensures that fewer transactions are better. It's far more convenient for both parties to have a common payment platform that sends the punter a bill at the end of the month, like Sky, Virgin or your local newsagent do. People tend to spend more on content this way, too. Ask Apple.
A young John Prescott appears in Coronation Street
This is probably where the internet is at its most broken and immature – but it's really up to the respective producer industries to sort it out themselves.
Computers are good at one thing: totting things up quickly, so we could be being "billed" for stuff as it flies around the network – as long as we could rely on not getting a nasty bill at the end of the month. Those producers who don't sort out easier ways of getting us to pay, will find Amazon and Apple have a very nice payment platform waiting for them ... with massive markups.
ITV also revealed healthy figures today. Pronounced to be terminally ill several times over the past few years, the channel is still some way from death's door. ITV profits after-tax rose from £71m in Q1 to £135m, with revenues over £1bn, allowing it to pay out its first dividend in five years. The growth came from flogging own-grown productions for foreign markets, such as a US version of Prime Suspect.
ITV's CEO is Adam Crozier, the former Saatchi & Saatchi boss notable for his stints at the Football Association and the Royal Mail. At the latter he turned around large losses into significant profits, before they turned into large losses again. ®
Hmm, not a bad idea
Maybe an R18 special starring Rosie Webster.
pay as you go tarrifs costs more...
Our daughter was on a pay as you go, for a while. It was fine when she was younger, but as she got older PAYG got a little expensive.
as my little cherub continually does well at school, working well above national average and is predicted to get A* in all of her GCSE's as a reward we decided to get her the smart-phone of her choice (Iphone), not my choice, but that's what she wanted. It costs us £25 per month for unlimited texts, loads of voice and 5gb data.... less than it was costing us in PAYG...
I can almost hear the grumbles from a lot of you, muttering about iphones for 15 year olds, but as she does well at school, never gets in trouble she deserves it... not like the little bastards who go out robbing cars and get sent on driving weekends by the courts and social services !!
boffin, because she is one
This WILL fail. Give it until March-April 2012 and It'll be axed.
God there are some right twits running the place these days!