Feeds

Grassroots Brit project plans .app top-level domain bid

Having to call itself DotAppApp.com for now

5 things you didn’t know about cloud backup

A British-based community project has emerged with the aim of applying to run ".app" as a new top-level internet domain.

But the budding organisation, which currently has about 75 paid-up members, faces a funding challenge if it wants to win what is expected to be a highly competitive bidding process.

The project, at DotAppApp.com, was founded by software consultant Matthew Baxter-Reynolds after he noticed that many mobile application developers are forced to use obscure domain names, often using the suffix -app.com, to market their apps.

When ICANN approved its new top-level domains programme last month – enabling any well-funded organisation to apply for basically any extension after the dot – Baxter-Reynolds decided to put together a community application for .app, to make it easier to find a good domain.

"We're trying to do what I think ICANN was intending with this process, letting people create their own rules and their own spaces on the internet," he said.

The community is still discussing its policies, but the one rule that already seems firm is "use it or lose it". This .app, if ICANN approves it, would not allow domainers to buy up quality names and leave them dormant while trying to resell them at a higher price.

There's also an idea to have the community vote on which app developer should be able to use premium addresses, such as puzzle.app, at any given time.

But the project faces substantial hurdles if it wants to win .app, not least of which is the requirement to pay at least $185,000 in ICANN fees and show funding up-front for three years of technical operations.

Baxter-Reynolds said that the organisation is looking for commercial sponsorship to fund the bid, and is trying to attract as many paying members as possible. Signing up costs between $25 and $100, and members get to "pre-register" a .app domain.

But DotAppApp's main problem is that .app is likely to be contested.

While no other company has publicly revealed plans to apply for the extension, it may be attractive to companies such as Microsoft, Apple and Google, to support their mobile strategies.

Companies in the domain name industry are also likely to bid, purely for its value as an attractive string – .app is viewed as a piece of potentially lucrative real estate.

Under ICANN rules, competing applicants for the same string are encouraged to come to a settlement between themselves. Failing that, the gTLD goes to auction and the deepest pockets win.

Baxter-Reynolds said he could see the community working with a vendor "where our interests are aligned", but competing against an applicant with dollar signs in its eyes would be a different story.

"We would push to get the really big players to invest in us as a community body. They could join the board and have some control," he said. "I'm not sure how it would pan out if we're up against somebody who's only in it for the gold rush." ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?