Aussie online shoppers take $AU6 billion offshore

PWC report says the devil is in the etail

Australia shopper’s enchantment with offshore online purchases is expected to rise by $AU1.2 billion to $AU6 billion this year, according to new research from PricewaterhouseCoopers.

The report predicts that online shopping will grow 13 percent this year and is valued at $AU13.6 billion. Around 44 percent of those online sales are expected to be extracted by offshore e-tailers.

Over the next five years, PwC forecast that total online spending would grow by 12.6 percent per annum blowing put to $AU21.7 billion by 2015. This would represent just under ten percent of Australia's total retail market.

PwC's global retail and consumer advisory leader Stuart Harker said that lower prices, convenience, greater product range and a growth in mobile devices were are all factors fuelling online shopping. The research reveals that consumers were spending online due to price, with 36% of shoppers said they planned to spend more online next year.

One third of research respondents indicated that they will be using a smartphone or tablet to buy products online. "The tablet device has been one of the key drivers of online retail sales in the last 12 months and will continue to drive sales in the next year as new products are introduced into the market," Harker added. ®

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