Feeds

Dongling P2P downloaders 2nd-biggest mobe data users

Operators seeking to charge by content type

The essential guide to IT transformation

Almost 90 per cent of operators now charge for data by volume, but billing by content is growing, with free access to social networking and partner sites becoming commonplace.

The figures come from Allot Mobile, providers of caching and content delivery for mobile operators around the world. The company reports annually using the accumulated data, and continues to show mobile data consumption shooting up (77 per cent up on last year); even the way that operators change for it is changing rapidly.

Around 89 per cent of operators now charge a premium for excessive data consumption, pushing users onto higher tariffs or billing for topped up data, and fewer than half of operators (49 per cent) still offer a "unlimited" tariff at all. But more interesting is the 32 per cent of operators who vary the price of data dependent on the application, generally offering unlimited access to specific social networking services – such as Three's free access to Facebook.

Operators love that kind of thing, as it provides market differentiation without getting into a price war. Even better than that, bundled application access makes price comparison more difficult than ever. It's also not social networkers who are overloading the mobile networks: 29 per cent of mobile traffic, globally, is peer-to-peer file sharing, generally thought to be done mainly by PAYG dongle downloaders seeking to avoid their residential address being identified. That traffic is only exceeded by video streaming (39 per cent, the vast majority of that being YouTube).

Operators see video traffic as potentially generating revenue at some point. They'll charge extra for guaranteed quality if they can't squeeze money out of Google to avoid the opposite, but heavy P2P users will increasingly see their mobile operators trying to find ways to get money out of them. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.