Feeds

Nokia punts NFC touch-data biz cards at £11 each

A better business than selling phones?

Top 5 reasons to deploy VMware with Tegile

Nokia has set up an NFC Hub to sell NFC to businesses, both figuratively and literally, offering everything you need to wirelessly enable your PR material.

Not that such enabling comes cheap, at least not from Nokia. An A4 poster will set you back £20, while NFC-enabled business cards come in at £11 each, which seems a bit steep. For that money the NFC Hub will take care of forwarding the embedded URLs to your chosen location, or maintain a link to a Facebook Like page or similar.

While Near Field Communications is often taken to be a proximity payment technology, Nokia is keen to emphasis its other applications, not least because, as NFC World reports, neither of the two NFC phones currently being produced by the company (the C7 and N9) have a secure element, or connection to the SIM, capable of supporting electronic transactions.

That limits those handsets to some of the more interesting, but less profitable, applications of the technology. Nokia told NFC World that such applications would be the focus for the next 18 months or so, pushing applications for NFC as exemplified by Nokia's Play 360 speakers:

Nokia holds a lot of intellectual property in NFC, and stands to gain from widespread adoption of the technology, so has set up the NFC Hub to provide small companies with an easy way to launch their very own NFC campaign.

Easy is the key word here, as the marginally-more technically literate might like to buy an NFC sticker, program it themselves with an NFC phone, and attach it to the back of their own artwork. NFC stickers can be bought for as little as a dollar a time, and pre-programmed business cards will only set you back $1.50 or so, if you shop around.

But the NFC Hub does offer simplicity, and will sell you individual items (stickers, for example, normally come in packs of 50). So if you don't really understand NFC, but you'd like a £20 poster advertising that fact to your customers, then Nokia is here to help. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.