Feeds

Nokia punts NFC touch-data biz cards at £11 each

A better business than selling phones?

Next gen security for virtualised datacentres

Nokia has set up an NFC Hub to sell NFC to businesses, both figuratively and literally, offering everything you need to wirelessly enable your PR material.

Not that such enabling comes cheap, at least not from Nokia. An A4 poster will set you back £20, while NFC-enabled business cards come in at £11 each, which seems a bit steep. For that money the NFC Hub will take care of forwarding the embedded URLs to your chosen location, or maintain a link to a Facebook Like page or similar.

While Near Field Communications is often taken to be a proximity payment technology, Nokia is keen to emphasis its other applications, not least because, as NFC World reports, neither of the two NFC phones currently being produced by the company (the C7 and N9) have a secure element, or connection to the SIM, capable of supporting electronic transactions.

That limits those handsets to some of the more interesting, but less profitable, applications of the technology. Nokia told NFC World that such applications would be the focus for the next 18 months or so, pushing applications for NFC as exemplified by Nokia's Play 360 speakers:

Nokia holds a lot of intellectual property in NFC, and stands to gain from widespread adoption of the technology, so has set up the NFC Hub to provide small companies with an easy way to launch their very own NFC campaign.

Easy is the key word here, as the marginally-more technically literate might like to buy an NFC sticker, program it themselves with an NFC phone, and attach it to the back of their own artwork. NFC stickers can be bought for as little as a dollar a time, and pre-programmed business cards will only set you back $1.50 or so, if you shop around.

But the NFC Hub does offer simplicity, and will sell you individual items (stickers, for example, normally come in packs of 50). So if you don't really understand NFC, but you'd like a £20 poster advertising that fact to your customers, then Nokia is here to help. ®

The essential guide to IT transformation

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.