Feeds

Nokia punts NFC touch-data biz cards at £11 each

A better business than selling phones?

Maximizing your infrastructure through virtualization

Nokia has set up an NFC Hub to sell NFC to businesses, both figuratively and literally, offering everything you need to wirelessly enable your PR material.

Not that such enabling comes cheap, at least not from Nokia. An A4 poster will set you back £20, while NFC-enabled business cards come in at £11 each, which seems a bit steep. For that money the NFC Hub will take care of forwarding the embedded URLs to your chosen location, or maintain a link to a Facebook Like page or similar.

While Near Field Communications is often taken to be a proximity payment technology, Nokia is keen to emphasis its other applications, not least because, as NFC World reports, neither of the two NFC phones currently being produced by the company (the C7 and N9) have a secure element, or connection to the SIM, capable of supporting electronic transactions.

That limits those handsets to some of the more interesting, but less profitable, applications of the technology. Nokia told NFC World that such applications would be the focus for the next 18 months or so, pushing applications for NFC as exemplified by Nokia's Play 360 speakers:

Nokia holds a lot of intellectual property in NFC, and stands to gain from widespread adoption of the technology, so has set up the NFC Hub to provide small companies with an easy way to launch their very own NFC campaign.

Easy is the key word here, as the marginally-more technically literate might like to buy an NFC sticker, program it themselves with an NFC phone, and attach it to the back of their own artwork. NFC stickers can be bought for as little as a dollar a time, and pre-programmed business cards will only set you back $1.50 or so, if you shop around.

But the NFC Hub does offer simplicity, and will sell you individual items (stickers, for example, normally come in packs of 50). So if you don't really understand NFC, but you'd like a £20 poster advertising that fact to your customers, then Nokia is here to help. ®

Reducing security risks from open source software

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.