Feeds

Go Daddy spokes-totty: I'm on the elephants' side

Tusky chums should be free to roam - and get shot by my boss

The Essential Guide to IT Transformation

Celebrity Go Daddy spokesmodel Jillian Michaels has led a protest against circuses' unethical treatment of elephants, just a few months after company chairman Bob Parsons came under fire for shooting one dead while on holiday.

Fitness trainer Michaels attended a demo against the Ringling Brothers' Circus outside the Los Angeles Staples Center this Wednesday, organised by People for the Ethical Treatment of Animals.

PETA awarded Go Daddy founder Parsons its inaugural "scummiest CEO" award in March, after he posted a video online showing him hunting and killing an elephant while on vacation in Zimbabwe.

Parsons' motives – which he described as "humanitarian" – split commentators, but most questioned the tone of the video, particularly a segment in which dozens of Zimbabwean villagers, many wearing Go Daddy baseball caps, butchered the elephant's corpse to an AC/DC soundtrack.

PETA tried to organise a boycott of Go Daddy's services, but the scandal is believed to have caused Go Daddy's base of domain name registrations to increase.

While the original video – described as an "elephant snuff film" – was yanked and replaced with one slightly more tasteful, Parsons himself was unapologetic during subsequent TV appearances, including an interview with CNN's Piers Morgan.

On his Twitter feed, Parsons continued to highlight PETA's own questionable track record on animal welfare as recently as last month.

Best known in America for training obese contestants on the TV show The Biggest Loser, Michaels has been on Go Daddy's roster of "Go Daddy Girls" since last September, appearing in commercials and on the company's website.

"These animals should be allowed to live as nature intended – free from beatings, chains, and screaming crowds," Michaels said in a PETA statement ahead of the protest.

The irony was first noted yesterday by Domain Name Wire.

Ringling Brothers Circus has come under fire over its treatment of animals in the US recently, following the publication by PETA of photographs showing baby elephants being tied up and electrocuted (disturbing images). ®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.