Feeds

Google turns off sidelined Labs section altogether

'We’re+ prioritizing+ our+ product+ efforts+'. +++!

Security for virtualized datacentres

It has been nine years since Google debuted its experimental website where it dumped prototype products for netizens to play with. But the company has now announced the end-of-the-line for its Labs project.

The ad broker's CEO Larry Page hinted last week that he would slash and burn (or, in his words, "simplify and streamline") Google's product lines.

In effect, the firm is heavily pushing its Google+ social network effort by re-decorating its online estate with what it hopes will be a strong corporate splash of paint across its products.

Labs clearly doesn't slot into that business model. Arguably, Google is suddenly being more protective of its early test-bed set of products.

It has also recently changed tack with early builds of its products. Both the failed Google Wave and the supposedly more successful Google+ didn't land in Labs first.

Instead, the company marketed Wave and Google+ as invitation-only products, thereby creating superfluous interest in the products.

Ultimately that move didn't work on Wave, but early signs suggest the gambit is paying off with Google+.

"Last week we explained that we’re prioritizing our product efforts. As part of that process, we’ve decided to wind down Google Labs," said the firm's research veep Bill Coughran in a blog post yesterday.

"While we've learned a huge amount by launching very early prototypes in Labs, we believe that greater focus is crucial if we're to make the most of the extraordinary opportunities ahead."

He said many Labs experiments would be killed, but added that others would be slotted into different product areas. And the likes of Gmail Labs and Maps Labs have survived the cull, which Coughran described as "in-product experimentation channels". ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.