Feeds

TalkTalk watchdog smackdown after ad complaint

Pullout ordered following BT moanings

The Essential Guide to IT Transformation

The Advertising Standards Authority has upheld a complaint brought by BT against TalkTalk for exaggerating savings claims it made in a TV ad.

It said TalkTalk had misled viewers of the advert by overstating the savings that customers might achieve.

The regulator said the ad's on-screen declaration that punters could "Save over £140" was "surrounded by numerous question marks", but only briefly and it was not clear that this was a question rather than a claim.

TalkTalk told the watchdog that the savings reference for its current customers was based on an "average total bill spend without being selective of certain charges or features".

The telco said it believed strongly that the ad was not misleading.

BT successfully won its argument on two points: Firstly, that TalkTalk had exaggerated the savings that customers were likely to achieve by switching to the provider.

Secondly, that the savings claim was based on savings that had been achieved by customers who had already switched to TalkTalk, and not on the savings that could be achieved by the customers of other providers to whom the ad was addressed.

The ASA ruled that TalkTalk's ad "must not be shown again in its current form". The ruling can be viewed here. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.