Feeds

Data Robotics gives up and changes name to Drobo

It's what the kids are calling us, baby

Secure remote control for conventional and virtual desktops

Drobo-storage maker Data Robotics has changed its company name to Drobo.

Drobo is a 4- and 8-bay desktop storage product that users can populate with hard drives they source themselves and which can be of dissimilar sizes. The box has a simple blue, green and red coloured light management system which signals when it is nearing full capacity, and a new, higher-capacity, replacement drive is needed.

Drobo 4-bay

4-bay Drobo

Slot the new drive in, data gets copied onto it, and you're ready to go with more space for files. There is also a 12-bay rackmount product.

The new name, once simply the name of the product, is now reckoned to be so widespread and popular that it has eclipsed the company's own name. So the storage company has decided to call itself the catchy Drobo instead of the more formal Data Robotics.

The company, still growing, has also moved into a larger headquarters building in San Jose. ®

Remote control for virtualized desktops

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.