Feeds

Data Robotics gives up and changes name to Drobo

It's what the kids are calling us, baby

Secure remote control for conventional and virtual desktops

Drobo-storage maker Data Robotics has changed its company name to Drobo.

Drobo is a 4- and 8-bay desktop storage product that users can populate with hard drives they source themselves and which can be of dissimilar sizes. The box has a simple blue, green and red coloured light management system which signals when it is nearing full capacity, and a new, higher-capacity, replacement drive is needed.

Drobo 4-bay

4-bay Drobo

Slot the new drive in, data gets copied onto it, and you're ready to go with more space for files. There is also a 12-bay rackmount product.

The new name, once simply the name of the product, is now reckoned to be so widespread and popular that it has eclipsed the company's own name. So the storage company has decided to call itself the catchy Drobo instead of the more formal Data Robotics.

The company, still growing, has also moved into a larger headquarters building in San Jose. ®

Internet Security Threat Report 2014

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
Cisco and friends chase WiFi's searing speeds with new cable standard
Cat 5e and Cat 6 are bottlenecks for WLAN access points
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.