Data Robotics gives up and changes name to Drobo
It's what the kids are calling us, baby
Drobo-storage maker Data Robotics has changed its company name to Drobo.
Drobo is a 4- and 8-bay desktop storage product that users can populate with hard drives they source themselves and which can be of dissimilar sizes. The box has a simple blue, green and red coloured light management system which signals when it is nearing full capacity, and a new, higher-capacity, replacement drive is needed.
Slot the new drive in, data gets copied onto it, and you're ready to go with more space for files. There is also a 12-bay rackmount product.
The new name, once simply the name of the product, is now reckoned to be so widespread and popular that it has eclipsed the company's own name. So the storage company has decided to call itself the catchy Drobo instead of the more formal Data Robotics.
The company, still growing, has also moved into a larger headquarters building in San Jose. ®
Why is this bad?
Send the 'I, for one...' comments the same way whilst you're there!
El Reg equivalent of First!
failing to read the article and posting nonsense asap should get these people banned.
Fail. Just fail.
Either a very very very out-of-touch person (by about four and a half decades, presumably) or someone who thinks pretending to be makes them 'edgy'. For some reason, the post made me think of why my mum loves the show 'Grumpy Old Men' but hates the later counterpart 'Grumpy Old Women' - she says the former are grumpy about interesting things, while the latter mostly just seem to like whining for the sake of it.
I really really like the concept behind Drobo.
I am still very much on the fence regarding the particular implementation, and probably will be for a few more years of 'burn-in' time.