Feeds

Google erects Colombian 'g.co' URL shortener for Google+

Copies Twitter trick - goo.gl simply too long

Secure remote control for conventional and virtual desktops

Google has followed in the footsteps of Twitter by buying a Colombian internet address to use as a corporate URL shortener.

Mountain View announced yesterday that it now owns g.co, which will only link to its official Google products.

Twitter owns t.co, so Google's latest domain purchase is clearly intended to be added to the company's growing social network efforts.

Earlier this month, Google shuttered its Realtime Search function, after Twitter switched off its "fire-hose" of feeds going into the vast online Chocolate Factory estate. The two companies had failed to reach an agreement to keep the deal alive.

In January this year, Google opened an API for its new URL-shortening service. At the time, it pointed out that the application programming interface would allow applications and websites to not only shorten urls but also to monitor traffic to those links. Individuals could still use the service at http://goo.gl.

It first got in on the URL-shortening game in December 2009, but its usage was limited.

"The shorter a URL, the easier it is to share and remember. The downside is, you often can't tell what website you're going to be redirected to. We'll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts," explained Google in a blog post yesterday.

"That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service."

In other words, it has been honed for Google+, the ad broker's latest social network.

Google added that goo.gl would continue to serve as its public URL shortener. ®

Remote control for virtualized desktops

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.