Feeds

Half of Virgin Media broadband ads are wrong, says ASA

ISP gets up to 'up to' tricks

5 things you didn’t know about cloud backup

Virgin Media has been taken to task by ad regulators over 10 separate adverts.

The complaints centred on three separate national press adverts, a leaflet, a TV ad and a radio advert.

BT complained that the first newspaper advert said that Virgin's fibre optic broadband is twice as fast as that of BT. BT bitched that this ignored its Infinity service.

The Advertising Standards Authority upheld this complaint. It accepted that Virgin Media had noted other services but said it should do so more prominently in future.

A second similar advert did not have its complaint upheld. The ASA said: "We considered that, in so much as that the ads compared broadband packages for domestic customers and the relative speeds they offered, it was not necessarily misleading in that context to compare cable services with equivalent ADSL services."

The ASA also received complaints about a leaflet from Virgin Media which said: "SPEEDY Broadband, TV and calls just £9.50 a month ... Fibre optic speedy broadband – It's official, Ofcom has proven our broadband is around twice as fast as BT, Sky and TalkTalk's comparable packages, even at peak times^" The ^ sign was linked to footnote text which stated "Source: Ofcom, UK Broadband speeds, May 2010. Virgin Media speeds versus major DSL providers".

The ASA upheld this complaint because it was not sufficiently clear which services were being compared.

So overall half and half for Virgin Media: complaints one and three were upheld; two was not upheld; four was upheld; five and six were not upheld; seven, nine and 10 were upheld; and eight was not upheld.

The full ruling from the ASA is here. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?