Feeds

Half of Virgin Media broadband ads are wrong, says ASA

ISP gets up to 'up to' tricks

Internet Security Threat Report 2014

Virgin Media has been taken to task by ad regulators over 10 separate adverts.

The complaints centred on three separate national press adverts, a leaflet, a TV ad and a radio advert.

BT complained that the first newspaper advert said that Virgin's fibre optic broadband is twice as fast as that of BT. BT bitched that this ignored its Infinity service.

The Advertising Standards Authority upheld this complaint. It accepted that Virgin Media had noted other services but said it should do so more prominently in future.

A second similar advert did not have its complaint upheld. The ASA said: "We considered that, in so much as that the ads compared broadband packages for domestic customers and the relative speeds they offered, it was not necessarily misleading in that context to compare cable services with equivalent ADSL services."

The ASA also received complaints about a leaflet from Virgin Media which said: "SPEEDY Broadband, TV and calls just £9.50 a month ... Fibre optic speedy broadband – It's official, Ofcom has proven our broadband is around twice as fast as BT, Sky and TalkTalk's comparable packages, even at peak times^" The ^ sign was linked to footnote text which stated "Source: Ofcom, UK Broadband speeds, May 2010. Virgin Media speeds versus major DSL providers".

The ASA upheld this complaint because it was not sufficiently clear which services were being compared.

So overall half and half for Virgin Media: complaints one and three were upheld; two was not upheld; four was upheld; five and six were not upheld; seven, nine and 10 were upheld; and eight was not upheld.

The full ruling from the ASA is here. ®

Internet Security Threat Report 2014

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.