Feeds

Facebook begins to challenge Google in UK internet

Google up, but search down overall vs Web 2.0

The essential guide to IT transformation

Google has increased its dominance in the UK search sector, according to the latest numbers, but search itself – though growing in absolute terms – now accounts for a lower proportion of the traffic hitting websites than it formerly did as social networks make their presence felt.

The numbers come from the latest roundup from Experian Hitwise, and sure enough the globally dominant search engine has its foot even more firmly on Blighty's digital neck: Brits conducted a record 92 per cent of their searches on Chocolate Factory machinery in June.

But it's not all good news for Google. While more searches are being conducted as internet use continues to rise in Blighty, the proportion of hits received by websites as a result of search is falling, while the proportion of hits coming from social networks has climbed. Search is still well ahead, delivering 34 per cent of traffic as opposed to 12 per cent for Web 2.0, but that 34 per cent is down from 40.

One need hardly add that the big daddy of the ascending networks is Facebook, with half of all the traffic in that sector, followed by YouTube with just over 20 per cent. Twitter, though important to some, is nowhere by comparison, with just 3 per cent of the soc-net visits.

There's a summary of the numbers here for those interested. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.