Yell and Microsoft ink SMB deal
Doesn't matter that Yell previously sold itself to Google
Yell and Microsoft have signed a "broad strategic alliance" aimed at small and medium businesses.
The directory company, which claims 1.3 million SMB customers, will flog MS products that include Office 365 and small business comms packages.
Microsoft will help with Yell's move to the cloud and will include its results on the Bing and Yahoo! search engines.
The deal will apparently have no impact on a similar deal done with Google in 2009.
Re: Don't understand
When their sales monkeys call you every other day to sell you space in the directory, and try to get you to "upgrade" your listing by paying to have it in bold letters and in a different colour background, they will also try to sell you this new fangled email thing that lets customers contact you directly from their site even outside office hours. They already try to sell you a single page "website", so I guess it will be an addon to that package.
If you search for "plumber" on google maps rather than google web search, you get plumbers near you
on the internet get drowned very quickly. and would end up having to spend probably the same amount on adwords and website optimisations.
Lets face it most SMBs find it easier to just use YELL as it gives them a complete print and web foot print and it is easier to find a local plumber on Yell then with blind internet searches