Feeds

Western Digital to offer Windows-based small storage

Wants a piece of that Soho pie action ... mmm

Maximizing your infrastructure through virtualization

SOHO, SOHO, it's off to work we go... Western Digital is using Windows Storage Server to build a small office storage offering.

The SMB storage market is set to grow faster than the general IT market and WD wants a piece of that pie. WD will base its SOHO (small office, home office) offering specifically on Microsoft's Windows Storage Server 2008 R2 Essentials but, beyond that, it is not saying much at all.

WD plays Snow White, with channel
guys as the wicked stepmother...

Windows Storage Server is a network-attached storage (NAS) server product that supports up to 25 users in an appliance-style environment.

Thomas Gallivan, its VP for SMB branded product marketing, had this to say: "WD will offer storage solutions for small business that provides centralised, online shared storage capable of meeting the storage requirements of the small business owners in today's fast paced business environment."

What does this mean in practice? Here's our thinking:

  • 2-bay desktop with 3.5-inch drives – yes and little channel conflict with retail sales.
  • 4-bay desktop with 3.5-inch drives – ditto, and maybe a 2.5-inch HDD version for a more compact appliance. Some additional channel conflict could ensue.
  • Rack-mount form factor – possibly, but this does mean even more channel conflict.

As an example of potential channel conflict, Iomega ships its StorCenter px4-300d network storage box with four bays and 3TB drive support. There is a 6-bay version of this desktop form factor product, and also 4-bay and 12-bay rackmount versions. If WD goes head-to-head with Iomega, EMC's SMB storage arm, then EMC may not take kindly to that.

The same thought processes would apply to HP, La Cie, Buffalo and every other SMB NAS storage appliance supplier using WIndows Storage Server 2008 and WD drives.

We think in general that, for WD, retail sales are okay-ish, but either rackmount product and/or channel sales could cause problems with those channel guys building similar product using WD drives. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
Disaster Recovery upstart joins DR 'as a service' gang
Quorum joins the aaS crowd with DRaaS offering
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.