Feeds

UK smartphone market growth stalls

Potential upgraders not being persuaded to do so

The Essential Guide to IT Transformation

Persuading punters to upgrade from ordinary handsets to smartphone is seen as the next big opportunity for phone makers and network operators. The bad news, according to UK pollster YouGov, is that there's no well marked interest in doing so.

In Q2 2011, UK smartphone ownership reached 35 per cent of adults with phones, what it was in Q1 2011 and only barely up on Q4 2010's 33 per cent.

Half of the folks who currently own an ordinary phone said they'll go for the same type when they upgrade. Only 34 per cent said they will shift up to a smartphone. The remaining 16 per cent didn't know one way or t'other.

Only 14 per cent of smartphone owners are over the age of 55, though almost a half of non-smartphone owners - 48 per cent - are 55 or up. Only 41 per cent of smartphone owners are women.

YouGov reckons the industry is missing a trick by not addressing these groups. Brand matters. "Half of BlackBerry sales made to adults are to women," YouGov said. "Apple and Samsung also beat the industry average.

"At the other end of the scale, HTC and Nokia are brands that appeal significantly more to men than women."

That said, Apple is the brand punters are most likely to adopt, with 31 per cent saying that's the label they'll go for when they get their next phone.

BlackBerry came second, chosen by 21 per cent of respondents, followed by HTC (18 per cent), Samsung (13 per cent), Nokia (11 per cent), Sony Ericsson (five per cent) and all the rest combined (one per cent). ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.