Feeds

UK smartphone market growth stalls

Potential upgraders not being persuaded to do so

Remote control for virtualized desktops

Persuading punters to upgrade from ordinary handsets to smartphone is seen as the next big opportunity for phone makers and network operators. The bad news, according to UK pollster YouGov, is that there's no well marked interest in doing so.

In Q2 2011, UK smartphone ownership reached 35 per cent of adults with phones, what it was in Q1 2011 and only barely up on Q4 2010's 33 per cent.

Half of the folks who currently own an ordinary phone said they'll go for the same type when they upgrade. Only 34 per cent said they will shift up to a smartphone. The remaining 16 per cent didn't know one way or t'other.

Only 14 per cent of smartphone owners are over the age of 55, though almost a half of non-smartphone owners - 48 per cent - are 55 or up. Only 41 per cent of smartphone owners are women.

YouGov reckons the industry is missing a trick by not addressing these groups. Brand matters. "Half of BlackBerry sales made to adults are to women," YouGov said. "Apple and Samsung also beat the industry average.

"At the other end of the scale, HTC and Nokia are brands that appeal significantly more to men than women."

That said, Apple is the brand punters are most likely to adopt, with 31 per cent saying that's the label they'll go for when they get their next phone.

BlackBerry came second, chosen by 21 per cent of respondents, followed by HTC (18 per cent), Samsung (13 per cent), Nokia (11 per cent), Sony Ericsson (five per cent) and all the rest combined (one per cent). ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.