Feeds

UK smartphone market growth stalls

Potential upgraders not being persuaded to do so

Security for virtualized datacentres

Persuading punters to upgrade from ordinary handsets to smartphone is seen as the next big opportunity for phone makers and network operators. The bad news, according to UK pollster YouGov, is that there's no well marked interest in doing so.

In Q2 2011, UK smartphone ownership reached 35 per cent of adults with phones, what it was in Q1 2011 and only barely up on Q4 2010's 33 per cent.

Half of the folks who currently own an ordinary phone said they'll go for the same type when they upgrade. Only 34 per cent said they will shift up to a smartphone. The remaining 16 per cent didn't know one way or t'other.

Only 14 per cent of smartphone owners are over the age of 55, though almost a half of non-smartphone owners - 48 per cent - are 55 or up. Only 41 per cent of smartphone owners are women.

YouGov reckons the industry is missing a trick by not addressing these groups. Brand matters. "Half of BlackBerry sales made to adults are to women," YouGov said. "Apple and Samsung also beat the industry average.

"At the other end of the scale, HTC and Nokia are brands that appeal significantly more to men than women."

That said, Apple is the brand punters are most likely to adopt, with 31 per cent saying that's the label they'll go for when they get their next phone.

BlackBerry came second, chosen by 21 per cent of respondents, followed by HTC (18 per cent), Samsung (13 per cent), Nokia (11 per cent), Sony Ericsson (five per cent) and all the rest combined (one per cent). ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
In a spin: Samsung accuses LG exec of washing machine SABOTAGE
Rival electronic giant tries to iron out allegations
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.