Feeds

PeopleBrowsr lands in UK

Jodee Rich goes global new offices in NYC, San Fran and London

  • alert
  • submit to reddit

Remote control for virtualized desktops

PeopleBrowsr, the social media analytics company forged by former One.Tel founder Jodee Rich, has officially launched in the UK, appointing ex pat Australian telco executive Andrew Grill as CEO.

The London office opening signals PeopleBrowsr’s launch into the European market after gaining traction in the US.

The company has also launched its latest analytics tool PeopleBrowsr Platform 3, a customised version of which is currently used by Kodak, SAP, FOX and EuroRSCG.

“PeopleBrowsr’s technologies surpass anything currently available on the market for tracking and managing brand engagement, and leveraging conversations taking place across social networks,” Grill said.

Grill formerly an Optus and Telstra executive, is now a leading digital strategist in the UK and joined PeopleBrowsr from competitor Visible Technologies where he was head of International Client Strategy. Rich has been working on PeopleBrowsr since 2007 with a team of global engineers based in Sydney and San Francisco. The platform offers advanced search, filtering and data curation across 1,000 days of social media conversations for reaching highly targeted demographics.

The company has also released ReSearch.ly, for real-time social search, Viral Analytics, for in-depth historical tracking and instant trends and the Engagement Centre, for cross-network team collaboration.

In February the company launched PeopleBrowsr Labs in San Francisco, an incubator for social media start-ups and a Command Center in New York. While quietly tinkering on development in Australia, PeopleBrowsr has been securing large clients in the US with recent wins including Fox, Honda, Kodak, SAP, Westfield, Vodafone and partnering with multiplatform conferences such as SxSW. ®

Remote control for virtualized desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.