Feeds

Schmidt preaches 'deep integration' desire with Facebook, Twitter

As Google+ ambitions come into view

Internet Security Threat Report 2014

Google chairman Eric Schmidt reckons that Mountain View's decision to keep invites to its latest social network to a minimum is already starting to pay off for the company.

It announced Google+ last week, when it began a limited "field test" that was clearly done to make the project more desirable among the happy-clappy Web2.0 crowd.

In a chat with reporters at the annual Allen & Co media shindig in Sun Valley, Idaho, yesterday, Schmidt claimed that tons of requests were flooding in for access to the firm's unfinished Google+ product.

The company used the same tactic at the launch of its largely forgotten near real-time Google Wave communication tool. But after the initial frenzy to sign-up to the product died down, disappointed users quickly abandoned Wave. Down the line, so did Google.

Arguably Google+, coming after the ad broker learned some tough lessons from its failed, privacy-lite Buzz launch, is a much stronger contender in the popularity stakes, given that the company has already baked, for example, video chat dubbed "Hangouts" into the system.

Facebook announced this week that it had hooked up with soon-to-be-if-cleared-by-regulators-Microsoft-owned Skype, which is a clear acknowledgment that social networks need to get serious about VoIP.

Schmidt told the likes of Reuters and the Wall Street Journal that there was plenty of room for other social networks alongside Google+ to wiggle around in online.

He added that Google would "love to have deeper integration with Twitter and Facebook".

That's an interesting statement, given that Google reached a stalemate with Twitter late last week when its Realtime Search deal with the microblogging site ended without any renewal of contracts.

Similarly, in recent months the company has failed several times to penetrate Facebook's famously sealed-off network. Just this week, Mark Zuckerberg's company blocked a Google Chrome extension that allowed users to export information about their Facebook "friends" so that data could be funnelled into rival services.

In effect, both Google and Facebook are making passive-aggressive moves against one another, while smiling serenely at their respective stalkerbases. But it's not all-out war yet. ®

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Whistling Google: PLEASE! Brussels can only hurt Europe, not us
And Commish is VERY pro-Google. Why should we worry?
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.