Virgin gives early adopters benefit of recent price cut

First TiVo owners get £50 refund

Virgin Media

In a rare moment of magnanimity - for the consumer electronics boz - Virgin Media is apparently compensating early adopters for a subsequent price cut.

When it began offering its 1TB hard drive-equipped, TiVo-based set-top box, Virgin charged punters £150 for the unit.

Now, both existing Virgin customers and new ones pay £100 for the box - or £50 if they opt for the 500GB model.

Usually that's tough luck for the folk who coughed up the higher price. But not this time: Virgin has been emailing punters telling them: "We're giving you a £50 refund on your Virgin Media account, so you'll be paying our new and improved price." ®

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