Feeds

Ofcom slaps Channel 5 for loud PlayStation ads

'I'M WATCHING THE TELLY'

Choosing a cloud hosting partner with confidence

With talk of a next-gen console, revamps to PSN and a spanking new handheld on the way, Sony has been making a lot of noise lately. Not quite in the same way its advertising campaign for PS3 has, though.

UK broadcaster Channel 5 has been slapped on the wrist by watchdog Ofcom after 17 viewers complained that PlayStation 3 adverts bookending movie ad breaks were excessively noisy.

According to the industry regulator, the station broke rules by running ads that are louder than than the programmes themselves. Rule 4.7 of the UK Code of Broadcast Advertising - aka BCAP - states that “the maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material.”

Channel 5 tried to get itself off the hook by claiming a variety of technicalities - loudness subjectivity, peak measurements across all programmes, the use of the word 'advertisements' rather than 'advertisement' in the Code - all of which you can read in Ofcom's ruling on the matter (PDF).

After being notified of the over-loud ads by Ofcom on 15 March, Channel 5 reprocessed the ads' audio to reduce their volume. Unfortunately, as four further complaints show, it wasn't entirely successful.

Channel 5 said such volume assessments are left to a third-party, which failed to test the loudness because of human error. It promised to fix the problem and stop it from continuing. ®

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.