Feeds

Ofcom slaps Channel 5 for loud PlayStation ads

'I'M WATCHING THE TELLY'

Providing a secure and efficient Helpdesk

With talk of a next-gen console, revamps to PSN and a spanking new handheld on the way, Sony has been making a lot of noise lately. Not quite in the same way its advertising campaign for PS3 has, though.

UK broadcaster Channel 5 has been slapped on the wrist by watchdog Ofcom after 17 viewers complained that PlayStation 3 adverts bookending movie ad breaks were excessively noisy.

According to the industry regulator, the station broke rules by running ads that are louder than than the programmes themselves. Rule 4.7 of the UK Code of Broadcast Advertising - aka BCAP - states that “the maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material.”

Channel 5 tried to get itself off the hook by claiming a variety of technicalities - loudness subjectivity, peak measurements across all programmes, the use of the word 'advertisements' rather than 'advertisement' in the Code - all of which you can read in Ofcom's ruling on the matter (PDF).

After being notified of the over-loud ads by Ofcom on 15 March, Channel 5 reprocessed the ads' audio to reduce their volume. Unfortunately, as four further complaints show, it wasn't entirely successful.

Channel 5 said such volume assessments are left to a third-party, which failed to test the loudness because of human error. It promised to fix the problem and stop it from continuing. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Quit drooling, fanbois - haven't you SEEN what the iPhone 6 costs?
How keen will buyers be when exposed to the real price?
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Amazon axes hated Fire Phone price: 99 pennies but a niche? Ain't none
Forgive the double negative but seriously, no one wants this mobe
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.