Feeds

Ofcom slaps Channel 5 for loud PlayStation ads

'I'M WATCHING THE TELLY'

Choosing a cloud hosting partner with confidence

With talk of a next-gen console, revamps to PSN and a spanking new handheld on the way, Sony has been making a lot of noise lately. Not quite in the same way its advertising campaign for PS3 has, though.

UK broadcaster Channel 5 has been slapped on the wrist by watchdog Ofcom after 17 viewers complained that PlayStation 3 adverts bookending movie ad breaks were excessively noisy.

According to the industry regulator, the station broke rules by running ads that are louder than than the programmes themselves. Rule 4.7 of the UK Code of Broadcast Advertising - aka BCAP - states that “the maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material.”

Channel 5 tried to get itself off the hook by claiming a variety of technicalities - loudness subjectivity, peak measurements across all programmes, the use of the word 'advertisements' rather than 'advertisement' in the Code - all of which you can read in Ofcom's ruling on the matter (PDF).

After being notified of the over-loud ads by Ofcom on 15 March, Channel 5 reprocessed the ads' audio to reduce their volume. Unfortunately, as four further complaints show, it wasn't entirely successful.

Channel 5 said such volume assessments are left to a third-party, which failed to test the loudness because of human error. It promised to fix the problem and stop it from continuing. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.